Microblink

As a Senior Product Marketing Manager, you’ll be at the forefront of shaping and launching identity solutions globally. You’ll captivate high-intent users with compelling storytelling and precision-targeted marketing. Your role will see you crafting powerful product narratives, driving growth through data-driven strategies, and employing a growth hacker’s approach to test and refine successful tactics. This position offers you the opportunity to showcase your creativity, strategic vision, and communication prowess while collaborating with cross-functional teams to deliver impactful results. Join us to influence the future of product innovation and make a global impact!

A little bit about us:

Microblink is an AI company with expertise in computer vision. We create unique products and tools with the desire to make the future digital identity world a secure ‘no-fake-zone’, one verification at a time. Our teams in Zagreb, Sofia and New York touch hundreds of millions of people every year, processing over 800M identity documents in more than 70 countries around the world.

Here’s what you’ll do:

Market Intelligence and Competitive Benchmarking:

• Conduct comprehensive market research and competitive analysis to identify industry trends, market opportunities, and potential threats
• Develop and maintain competitive benchmarking reports to track competitor offerings, pricing, positioning, and go-to-market strategies
• Use market insights to inform product positioning, messaging, and differentiation strategies

Voice of Customer:

• Implement processes to continuously gather and analyze customer feedback through surveys, interviews, and other channels
• Develop customer personas and journey maps to understand customer needs, pain points, and preferences
• Leverage customer insights to refine product messaging, improve customer engagement, and drive product innovation

Customer Value-prop & Outcomes Metrics:

• Collaborate with the Customer Success team to define and track key performance indicators (KPIs) related to customer satisfaction, retention, and success
• Analyze customer success data to identify trends, areas for improvement, and opportunities for upselling and cross-selling
• Use customer success metrics to develop targeted marketing campaigns and content that address customer needs and drive value

Product Positioning, Messaging, and Brand Strategy:

• Develop and refine product positioning and messaging tailored to various ICPs, including specific industries, market segments, and personas
• Create targeted value propositions and messaging frameworks for different geographic regions and market segments
• Ensure consistency and compelling messaging across different channels and platforms, including digital, print, and in-person events
• Drive the development and execution of a cohesive brand strategy that aligns with Microblink’s overall mission and values
• Architect and manage the brand framework to ensure coherence across product lines and marketing initiative

Geographic and Channel Strategy:

• Customize marketing strategies and positioning for different geographic regions, taking into account local market dynamics, regulatory requirements, and cultural nuances
• Identify and prioritize effective customer acquisition channels for each region and market segment, including digital marketing, partnerships, events, and direct sales
• Collaborate with regional Sales and GTM team members to implement localized marketing campaigns and initiatives that drive engagement and conversion

Go-to-Market Strategy:

• Lead the development and execution of go-to-market strategies for new product launches and feature releases, ensuring alignment with targeted segments and geographies
• Create comprehensive launch plans that include market research, competitive analysis, and tailored marketing tactics for each target segment

Demand Generation and Sales Enablement:

• Design and execute demand generation campaigns to drive lead acquisition and conversion
• Work with the Growth Marketing team to create content marketing strategies that support demand generation and enhance brand visibility
• Equip the Sales team with relevant tools, training, and resources to effectively engage with different personas and segments
• Create sales collateral, such as datasheets, case studies, and presentations, tailored to specific customer profiles and acquisition channels

Performance Tracking and Reporting:

• Monitor and evaluate the performance of marketing initiatives across various segments, regions, and channels
• Provide regular reports and actionable insights to measure effectiveness and optimize future strategies

You’ll be successful in this role if you:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred
• 7+ years of experience in product marketing within a B2B SaaS environment
• Demonstrated expertise in market segmentation, persona development, geographic and channel-specific strategies, brand strategy, and brand architecture
• Proven ability to conduct market research, competitive analysis, and use customer insights to drive product positioning and marketing strategies
• Strong communication and storytelling skills, with experience in creating targeted content and messaging for diverse audiences
• Proficiency in marketing tools and platforms, including CRM, marketing automation, and analytics tools

We might be right for you if you’re looking for:

• An opportunity to make a big impact in a fast-paced, smart-growth, global tech company that is always iterating with the aim of improving.
• A high-performance, people-first culture with outstanding leadership that recognizes and rewards success and supports professional development via knowledge sharing, internal training and a dedicated budget to support professional development.
• A team of motivated, open-minded professionals who welcome innovative ideas and initiatives to advance the organization
• This full-time position offers a base salary ranging from $150,000 to $170,000 in the US market. In the EMEA region, the salary range will be set according to the specific location. Adjustments to the final compensation may be made based on additional industry experience, seniority, domain expertise, or specialized skills. During the hiring process, a talent acquisition professional will provide more details about the exact salary range for your preferred location.