Content Specialist

Job Category: Content Marketing
Job Type: Full Time
Job Location: Iowa City - IA

Big Grove Brewery

 

We are seeking a creative and dynamic Content Specialist to join our team. This role specializes in social media and content creation, such as photography and videography to create compelling visual content that resonates with our audience and promotes our brand effectively across various digital platforms. Key responsibilities include creating, capturing, and posting engaging brand content on social media channels and reporting on key marketing metrics. The ideal candidate will have an integrated marketing mindset, leveraging various channels to build awareness, momentum, and excitement for our brand.

 

Core Values

 

Big Grove only hires and retains people who exhibit our core values. Our Core Values are:

  • Set the Tone
  • Thirst for Improvement
  • We Care
  • Practice Candor
  • Passion Driven

You will be given a culture deck explaining these core values. The goal of our culture deck is to show you who we are as a company, and then you can decide if you personally align with us and are excited to begin a career here.

 

Essential Functions

 

Reasonable accommodation will be made to enable those with disabilities to perform essential functions:

  • Brand alignment and consistency.
  • Photography & Videography: ideation and capture of content in support of the brand. The role requires both a skill set and passion for capturing content.
  • Create, curate, and manage published content (images, video, copywriting) across all social media channels. Facebook, Instagram, Twitter, TikTok, Untappd, Biggrove.com
  • Asset design (and/or willingness to learn) that utilizes the Adobe Creative Cloud platforms and its libraries of contents.
  • Collaborate with the marketing team to plan and execute social media campaigns.
  • Monitor and respond to social media interactions in a timely and professional manner.
  • Brand Engagement & Education: Become a subject matter expert on Big Grove Brewery and its related products, brands, and services. Responsible for both staff and consumer engagement and education in support of overall experience delivery.
  • Other Brand responsibilities: based on the nature of our business and each taproom location having its unique setup and identity, the needs of this role will vary both by location and through the calendar year. Must be adaptable to change.

Competencies

  • Leadership Skills
  • Honesty/Integrity
  • Detail oriented
  • High Communication
  • High Emotional Intelligence
  • Adaptable

Be a high-performing Big Grove team member with the ability to look at the business as a whole, communicate with all people, collaborate with all departments, work to solve organizational problems, and accomplish goals. Contribute to and exemplify BGB values, vision, standards, and culture.

 

Position Type and Expected Hours of Work

 

This is a full-time position and hours of work and days may vary from week to week. Hours expected to be worked are between 40-45 hours per week. Some evenings and weekends are required to support special events, with the ability to adjust and flex hours to accommodate such events.

 

Location and Travel

 

Candidates must be local to the taproom area or within a short commute of the taproom, remote and/or relocation will not be considered. Travel is expected occasionally in this position.

 

Preferred Education and Experience

  • 1-3 years experience with content capture and creation.
  • Marketing and social/digital experience required.
  • Photography and Videography experience required; a portfolio of work will be requested for review during the interview process.
  • Graphic Design experience or background with a preference for Adobe Creative Cloud
  • Experience in photo and video editing.
  • Experience working in the service industry is preferred.
  • College degree preferred.

 

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