Custom Marketing Director

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Cleveland - OH
Arrow International, Inc. logo

Arrow International

 

Arrow International is the world’s largest manufacturer and supplier of charitable gaming products and solutions. We produce and distribute a wide array of products including consumables (pull tab tickets, bingo paper and ink, etc.) as well as world class, state-of-the-art, electronic gaming products. Our products are sold, installed, and operated in numerous social and gaming venues around the world. We continue to grow at a record pace and offer this exciting career opportunity to join our team where we are focused on attracting and engaging exceptional talent, empowering colleagues to achieve fulfilling careers, and creating fun and engaging products that are second to none for our customers.

Position Summary

The Custom Marketing Director is a key position working with customers, outside sales representatives, marketing, manufacturing, and gaming commission regulators to increase sales and manage our rapidly growing product lines. Arrow is searching for a hands-on sales and marketing leader skilled at building lasting business relationships.

Keys to success include Integrity, Trust, and Work Ethic are a must for this position. Strong Communication Skills.

The Custom Marketing Director works with customers to sell and develop new products from inception to completion. This individual will work with a fun, creative, hardworking team, and learn from the best in our industry and develop skills to advance and lead product development in the future. This role interfaces with customers, manufacturing, and creative departments regularly, offering broad exposure within the organization.

Primary Roles And Responsibilities

  • Lead team of creative and product development professionals.
  • Working directly with customers to sell products, plan new games, target competition and capture market share.
  • Build relationships with existing customer account base to help manage and plan their business.
  • Sell new and existing products to key customers on a regular basis, solicit ongoing business and generate new ideas, allowing our customers to achieve financial sustainability and continue to support their respective communities.
  • Build relationships with new customers and maintain strong relationships with existing customers; enabling the organization to understand the needs of our customers, maintain our competitive advantage as well as keeping a pulse on the market and identify trends within the market.
  • Strong collaborator working cross functionally with Sales, Manufacturing, Finance, etc.
  • Inventory Management: manage multiple SKUs and products, as well as creating new product offerings for our customers.
  • Ability to juggle multiple priorities.
  • Developing and articulating a clear product strategy and vision, aligning the product roadmap and product goals with the Company’s overall goals, market trends, and customer needs.
  • Overseeing the product planning process by collaborating with cross-functional teams, prioritizing features, defining requirements and creatin ga product line roadmap for the entire product development lifecycle.
  • Successfully plan product launches by collaborating with product marketing, the development team, and the sales teams to develop go-to market strategies, positions, messaging, and pricing.

Requirements

Experience and Education

  • BA/BS in Marketing, Communication, Finance, or related degree
  • Minimum of 10 years of experience, managing customer relationships, and leading a Team.
  • Salesforce and AS400 experience a plus.
  • B2B experience dealing with independent distributor sales teams.
  • Good judgment, an eye for quality, and knowledge of printing, and promotions marketing are desirable
  • Experience in charitable gaming a plus
  • Experience leading a team in new product development.
  • Must be a good communicator with effective verbal and written skills.
  • Thrive in a fast paced, high energy, demanding environment.
  • Skilled in multiple types of sales including phone or in person.
  • Ability to work with cross functional teams, marketing, creative, sales and manufacturing departments.
  • Commercial print, gaming, or promotional sweepstakes experience a plus