Shopper Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Salisbury - MD

Perdue Farms

 

Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.

Summary

The Manager, Shopper Marketing & Analytics will work in partnership with the Director of Omnichannel Shopper Marketing and other cross-functional partners to build out the shopper data and retail analytics practice at Perdue Foods. This associate will spend a majority of their time supporting the shopper marketing and analysis needs of assigned customers, including but not limited to Kroger and Albertsons, as well as building tools and analyzing data for use across customers.

 

This associate will leverage insights and data to develop both in-store and online shopper experiences that deliver against category and brand growth objectives, while meeting the needs of our customer partners. They will also work to enhance the overall organization’s acumen with regards to shopper data and insights.

Principal And Essential Duties & Responsibilities

Insights, Analytics, & Measurement:

  • Serve as the Shopper team’s expert in accessing, understanding, and applying customer-specific data sets, including but not limited to sales, marketing, and shopper data.
  • Collaborate with cross-functional partners to develop tools and reports using PowerBI that visualize datasets and help the organization tell stories about shoppers, the business, and the category.
  • Demonstrate understanding of sales data and shopper marketing measurement in order to analyze ROAS and other performance metrics to ensure programs are effective and to identify areas for improvement.
  • Understand and be able to leverage shopper insights, industry trends, competitive insights, and data to accelerate shopper conversion at assigned customer(s).
  • Collaborate with Shopper Insights leader to develop learning plans that deepen the organization’s understanding of the assigned customer(s) and their shoppers, improves the impact of shopper programs, and supports the development of key customer relationships.
  • Act as the expert voice of the shopper for assigned customers, bringing insights and behavioral observations back in to the organization to develop insights and influence strategy and tactical execution.

Shopper Marketing Management & Execution:

  • Serve as a key member of a cross-functional, customer-centric team including Field Sales, Sales Planners, Revenue Growth Management, and Category Management.
  • Create seamless and compelling shopper experiences that influence shopper behavior and result in conversion at the case by utilizing in-store and online tactics, not limited to Shopper Search, cobranded events, or customer-specific tactics like Best Customer Communications.
  • Plan, execute, and measure tactical shopper marketing plans that combine business and marketing objectives with specific retailer needs and priorities.
  • Champion and execute new ways to engage shoppers across the path to purchase, including online and in-store.

Project & Team Management:

  • Effectively manage the shopper marketing budget and calendars for assigned customers and projects.
  • Provide coaching and mentorship to other Shopper Marketing Managers and the broader organization, including Sales and cross functional partners.
  • Assist in the development of process and tools designed to improve operations of the Omnichannel Shopper team.

Education And Experience Requirements

Bachelor’s degree required; MBA or graduate degree in marketing, business, or data analytics is a bonus plus. Our ideal candidate will have/be:

  • 3-5+ years experience with retailer data sets and analysis of shopper behavior, either in a retail, agency, or CPG setting.
  • Demonstrated competency with PowerBI, or other advanced data visualization and systemization tools, is required.
  • Experience with Kroger-specific data sets and tools; comfort working with large data sets and an ability to manipulate them in analytics tools to uncover actionable insights; understanding of and experience with syndicated data and trade promotion management is a plus.
  • Awareness and understanding of retailer go-to-market strategies and channel fundamentals.
  • Demonstrated analytical, financial, business acumen and problem solving skills.
  • Strong communication skills, including but not limited to written, verbal, presentation and interpersonal skills.
  • Strong project management skills, including creative development and review, timeline management, and approval flows.
  • Highly competent in Microsoft Office suite applications (i.e. Word, Excel, PowerPoint).

 

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