Channel Marketing Manager

Job Category: Channel Marketing
Job Type: Full Time
Job Location: US - Remote

Virta Health

 

Virta Health is on a mission to transform type 2 diabetes and weight-loss care. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes in 100 million people.

As a Channel Marketing Manager, you will lead on executing marketing campaigns through email, direct mail, and SMS to help grow our impact to millions of users. Through careful development, testing, and QA, your efforts will help us reach people across the country and engage diverse audiences.

Reporting to the Senior Manager of Channel Marketing, you will also be a part of shaping our segmentation and personalization strategy, to make sure that we are maximizing the impact of every touchpoint on every member we can reach. You’ll be part of a high-powered growth team that is working to scale our growth by 10x or more.

Responsibilities

  • Lead the execution of email, direct mail, and SMS campaigns to millions of potential members, using data to drive decisions and identify opportunities for greater impact.
  • Utilize tools like Salesforce, Braze, and Asana to design, execute, and optimize personalized multi-channel campaigns, ensuring each campaign is coordinated in detail to exceed member and customer expectations.
  • Develop user journeys from end-to-end that amplify end user experiences to drive iteration and improvement on our marketing strategy
  • Manage how we segment and QA audience files, developing new processes and deep diving as issues emerge.
  • Collaborate closely with cross-functional teams including Product, Sales, and Customer Success to ensure seamless execution of marketing campaigns. Facilitate open communication and alignment to achieve shared objectives, such as securing marketing access and enhancing member engagement.”

Within your first 90 days at Virta, we expect you will do the following:

  • Master Virta’s multi-channel marketing strategy and technology stack
  • Lead the execution of at least one comprehensive campaign across email, SMS, and direct mail channels, with a focus on driving measurable growth.
  • Get familiar with tools like Salesforce, Braze, Asana, and look for process opportunities to improve each of these tools.
  • Build strong relationships with the business development team and gain a deep understanding of Virta members’ needs, translating this knowledge into effective marketing strategies.
  • Contribute to our A/B testing strategy and ideation for email and direct mail.
  • Work closely with our growth team to plan for upcoming launches and on how to serve our expanding client base

Must-Haves

  • 5+ years channel marketing experience, ideally in healthcare / healthtech or in a regulated industry
  • Comfort executing marketing campaigns like email, direct mail, and SMS to drive growth at a fast-growing startup
  • A track record of design data-driven channel marketing experience, running A/B tests, and leveraging data thoughtfully to drive and improve performance
  • Experience with marketing automation and modern martech stacks to be able to execute and QA with a high degree of operational excellence
  • Grit and initiative – ready to hop in as needed to solve problems, address emerging issues, and make the team successful
  • Ability to work with cross-functional teams and build relationships across domains to get things done

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

  • You put people first and take care of yourself, your peers, and our patients equally
  • You have a strong sense of ownership and take initiative while empowering others to do the same
  • You prioritize positive impact over busy work
  • You have no ego and understand that everyone has something to bring to the table regardless of experience
  • You appreciate transparency and promote trust and empowerment through open access of information
  • You are evidence-based and prioritize data and science over seniority or dogma
  • You take risks and rapidly iterate

 

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