Essity
Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.
At Essity: This Is What We Do
About The Role
Essity is looking for an experienced Performance Marketing Specialist to contribute to the optimization of e-commerce marketing campaigns. The Performance Marketing Specialist supports the activation, evaluation of multi-channel, multi-markets and/or multi-brand digital marketing campaigns to improve the category performance.
The ideal candidate should live in the Philadelphia, PA metro area, as this is a hybrid role.
We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.
What You Will Do
- Campaign Performance Monitoring: Utilize various analytical tools and methods to monitor and report on campaign performance. Identify trends, anomalies, and opportunities for optimization.
- Campaign Objective Definition: Collaborate with stakeholders to define campaign objectives, conversion goals, and key performance indicators (KPIs). Align campaign strategies with overall business goals.
- Tactical E-commerce Paid Media: Manage both onsite and offsite e-commerce paid media efforts. Optimize ad placements, bidding strategies, and targeting to maximize ROI.
- Holistic Management: Take a top-down approach, analyzing data at the brand, category, product family, and SKU levels. Ensure consistency and alignment across all levels of the product hierarchy.
- Actionable Insights: Support and drive actions related to: conversion rate optimization, merchandising decisions, pricing strategies, portfolio and assortment management.
- Collaboration and Feedback: Work closely with brand managers, providing feedback and actionable recommendations. Continuously improve campaign performance based on insights.
Who You Are
- Bachelor’s degree in Marketing, Business, or a related field.
- Proficiency in analytical tools (e.g., Google Analytics, Adobe Analytics, etc.).
- Strong Excel skills for data manipulation and reporting.
- Excellent communication skills to convey insights and recommendations effectively.
- Experience with e-commerce platforms (Amazon, Walmart, etc.) is a preferred.
Compensation and Benefits:
Competitive annual salary + annual incentive bonus/sales incentive + benefits
Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits:
- United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
- Wellness program provided through Rally
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match and annual employer base contribution
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- Employee Assistance Program
- PTO offering with Paid Holidays
- Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
- Employee discounts program
- Scholarship program for children of Essity employees.