Associate Director – Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: United States

Dow Jones

 

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About The Team

Chemical Market Analytics by OPIS, a Dow Jones company, enables stakeholders in the global chemical industry to improve operational efficiency with deep insights, future outlooks, price discovery and consultation from a celebrated team of subject matter experts. We offer short- and long-term market coverage for more than 200 core building-block chemicals with a full suite of advisory services and top-tier events held around the globe. The worldwide chemical industry looks to Chemical Market Analytics to guide decisions and help manage risk across the entire value chain.

About The Role

As Marketing Associate Director for the Americas region, you will assist with developing and leading the go-to-market (GTM) strategy and execution for the energy portfolio of solutions. You will be responsible for developing and executing event marketing programs targeting various clients and personas and will play a lead role in collaborating with other business lines to drive marketing initiatives. You will report to the Marketing Senior Director.

You Will

  • Be responsible for event content creation, management, and marketing
  • Work with internal partners and external agencies to produce high-quality materials designed to drive event delegates
  • Work with important partners across CMA’s Energy business and use market research, client feedback, and sales priorities to develop compelling and content-rich value propositions to drive the GTM marketing communications strategy into target segments
  • Implement, plan, develop, and measure integrated global marketing programs (including marketing-gated events) that will align with the buyer’s journey
  • Help grow and implement new digital inbound marketing strategies that increase further demand from online activity
  • Develop global sales enablement assets and implement training strategies to instruct Sales on understanding target audiences, value propositions, buyer preferences, needs, and challenges
  • Create processes and account scoring techniques that can analyze and identify when accounts are to be prioritized
  • Analyze campaigns & targets daily and compare A/B tests to ensure that strategies have a measurable Return on investment
  • Engage with Sales teams to coordinate, communicate, and increase the impact of marketing activities which includes working with the team to track lead flow and convert opportunities
  • Become a subject matter expert on our key personas, work with Sales to fill gaps, and develop a persona-based strategy for lead conversion
  • Identify opportunities to improve marketing effectiveness through enhanced audience segmentation, marketing techniques, and processes
  • Manage timelines, budgets, and resources

You Have

  • At least 8+ years’ B2B demand generation marketing focused on events and integrated marketing
  • Energy industry experience (preferred)
  • Experience tying marketing strategy and programs to ROI
  • Experience communicating information related to pipeline volume, velocity, and revenue contribution
  • Track record of measurable success in developing and growing pipelines through innovative programs to scale company growth
  • Proven content marketing capabilities which include strategy, writing, creation, and execution of marketing assets access social media, blogs, websites, email, and other types of media
  • Used marketing tools & platforms such as HubSpot, Eloqua, On24, Salesforce, Google Ads, Google Analytics, and their reporting capabilities
  • Worked in a cross-functional, matrixed organization with varying global, regional, country and/or organizational dynamics
  • Undergraduate degree

Our Benefits

  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Insurance Plans
  • Lifestyle programs & Wellness Resources
  • Education Benefits
  • Family Care Benefits & Caregiving Support
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program

 

Apply Now