Vicor
Vicor is seeking an experienced marketer who will take charge and drive the marketing campaigns for our industry-leading high performance power modules. The ideal candidate will collaborate with Vicor’s four business units utilizing account-based marketing to target industry leading companies in automotive, aerospace, high performance computing and industrial markets.
Working with a team of smart, energetic, experienced technology B2B marketing professionals who ensure each other’s success, they will thrive in setting strategy of and executing on global marketing campaigns – and optimizing those campaigns using the diverse acumen of teammates in product marketing, analytics, design, and user journeys. This position is a great opportunity to make your mark, excel, and significantly grow your career.
Job Description
- Plan and execute account-based marketing campaigns to elevate the Vicor brand in target markets
- Synthesize business unit input and the market landscape into compelling messaging and engaging content
- Support Vicor strategic business units to meet their business objectives through account-based marketing and lead generation
- Collaborate with regional marketing managers to execute global and local marketing programs
- Work with channel team and Vicor channel partners to plan and execute channel marketing programs
- Analyze and report progress against campaign goals and report on ROI
Education / Qualifications
- Strategic thinker with the tactical skills to execute on ideas
- Bachelor’s and/or graduate degree in marketing
- 10 years of experience in B2B marketing, with at least 3 years’ experience managing omnichannel campaigns
- Experience in or exposure to B2C marketing techniques a plus
- Strong track record of success in digital marketing, including ABM, SEM, social media, and marketing automation
- Proven expertise analyzing and employing analytics to make strategic decisions