Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Milwaukee - WI

iStream Financial Services

This professional marketing position focuses on digital marketing. Providing hands-on experience, the position manages, creates, and monitors iStream’s social media activities, crafts engaging quarterly newsletters, and responds to online sales inquiries. This position is remote or onsite in Brookfield, WI.

Responsibilities

  • Develop and implement social media strategies to enhance brand visibility and audience engagement across platforms such as Facebook, Instagram, Twitter, and LinkedIn
  • Craft and curate compelling content for our social media channels and the quarterly newsletter, ensuring alignment with our brand’s voice and marketing goals
  • Create marketing campaigns for lead generation based on product-specific goals
  • Monitor social media platforms for comments, messages, and inquiries, responding promptly and professionally to foster community engagement
  • Take charge of creating and distributing the quarterly newsletter from content creation and design to distribution and analysis of engagement metrics
  • Handle online sales inquiries efficiently, provide accurate information, and maintain a positive experience for potential customers
  • Manage and optimize website content for SEO
  • Creation and dissemination of marketing collateral
  • Analyze and report on social media performance and newsletter engagement, offering insights and recommendations for future strategies
  • Utilize analytics tools to track campaign success and user engagement
  • Stay up-to-date with the latest trends in digital marketing and implement best practices
  • Email marketing to continually enhance our strategies
  • Collaborate closely with the Sales team to brainstorm and implement innovative social media and newsletter campaigns

Requirements

  • Strong knowledge of JavaScript, HTML, web technologies, and experience with copywriting and content management systems.
  • Ability to conduct conversion optimization and interpret data using analytics tools like Google Analytics for informed decision-making.
  • Exceptional written and verbal communication skills, with a creative mindset and attention to detail for social media and newsletters.
  • Currently enrolled or recently graduated in Marketing, Communications, or a related field, with a passion for digital marketing trends.
  • Experience with social media platforms and management tools (e.g., Hootsuite, Canva, Mailchimp) is advantageous.
  • Independent worker with strong multitasking skills and a collaborative attitude.

 

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