Assistant Director, Social Media

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: Pittsburgh - PA

University of Pittsburgh

Oversees day-to-day management of existing social media accounts and content adaptation for various platforms. Facilitates social media content that ensures alignment with University objectives and strategic priorities. Assists in methods to increase followership and engagement. Utilizes surveys in assessing the effectiveness of marketing and communication initiatives and creates communication flow mappings for campaigns and social media benchmarks. Develops effective relationships to identify relevant coverage areas.

PAE-Office of the Vice Chancellor

The Division of Philanthropic & Alumni Engagement (PAE) at the University of Pittsburgh is dedicated to fostering meaningful relationships with donors, alumni, and stakeholders, supporting the University’s mission in education, research, and healthcare. We invite you to become a pivotal part of our team as the Assistant Director, Social Media.

In this role, you will serve as the integral part within PAE’s Communications department, reporting to the Director of Communications and Alumni Annual Giving and Engagement.

In This Role, You Will

  • Assume leadership role as the social media subject matter expert for the Division of Philanthropic & Alumni Engagement (PAE) communications
  • Oversee the day-to-day management of existing social media accounts
  • Create content for various social media platforms and ensure its alignment with University objectives and strategic priorities
  • Pursue methods to increase followership and engagement
  • Utilize data and analytics in assessing the effectiveness of marketing and communication initiatives while also setting benchmarks for success
  • Develop effective relationships to identify relevant coverage areas
  • Assist teammates with alumni engagement and fundraising needs for large-scale campus-wide traditions including Homecoming, Lantern Night and Pitt Day of Giving

Essential Functions

  • Knowledge of social media subject matter and all prominent platforms.
  • Writing and video skills as well as editing knowledge in both mediums.
  • Experience with data and analytics for social media platforms

 

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