ProSearch

Our client, a large New England retailer, is seeking an experienced Director of Marketing.

The Director of Marketing is the most senior Marketing Officer and a member of the Senior Management Team, reporting to our General Manager and COO.

The Director of Marketing should have extensive data analysis skills and be very comfortable developing, analyzing, and presenting KPIs, as well as adjusting and making recommendations to budgets and strategies based on data. Having experience in multi-state retail or consumer services would be a plus. The Director of Marketing will be expected to split their time between working in the department and on management, strategy, and coordination with other departments and the senior team.

Key Responsibilities

Strategic Planning:

• Become familiar with and evaluate the Company’s existing marketing strategy, developed over several years.
• Develop and execute an updated comprehensive and data-driven marketing strategy focused on brand management, efficient lead generation, revenue growth, and on identifying the optimal advertising channels for our various geographic markets.
• Conduct market research of existing customer base to identify opportunities for improvement, referral, and market share gains.

Team Leadership:

• Lead, mentor, and develop our existing high-performing marketing team.
• Foster a collaborative and innovative team culture that encourages professional growth and creativity.
• Set clear performance objectives and provide regular feedback to team members.

Data-Driven Decision Making:

• Evaluate existing KPIs; recommend new KPIs as applicable and analyze existing data and data insights to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
• Monitor industry trends and competitive landscape to inform marketing tactics and positioning.
• Implement tools and systems to track and report on marketing performance metrics.
• Ensure accurate and timely reporting of sales data to support strategic decision-making.

Budget Management:

• Play a leading role in developing and managing the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Monitor and report on the financial performance of marketing initiatives.
• Collaborate with the CFO and Controller to develop an annual marketing budget that supports strategic goals and revenue objectives.

Brand Development:

• Play a leading role in developing strategies to enhance brand awareness and reputation across all customer touchpoints.
• Ensure consistency and cohesiveness in brand messaging and visual identity.
• Develop and implement branding initiatives that differentiate the products and services in the marketplace.

Cross-Functional Collaboration:

• Work closely with Sales, Service, and other departments to ensure alignment of marketing strategies with business objectives.
• Contribute to service offerings and customer experience initiatives by providing market insights and customer feedback.
• Participate in regular weekly Senior Management meetings and quarterly offsites to provide updates on marketing strategies and outcomes.

Other Responsibilities: Coordinate with existing team in dividing up responsibility in areas including:

• Manage vendor relationships with external agencies.
• Evaluate vendor performance and address any issues to ensure optimal results.
• Develop and implement strategies to enhance the overall customer experience, ensuring customer needs and expectations are met.
• Assisting with showroom design and customer experience.
• Develop relationships with marketing personnel of the primary manufacturer and other leading dealers in our best practices group.
• Coordinate with Sales on oversight of the CRM (HubSpot), including optimizing lead management and drip campaigns for both product and services sales.

Qualifications :

• Bachelor’s degree in marketing, Business Administration, or a related field; MBA or advanced degree helpful but not required.
• Minimum of 7-10+ years of marketing experience, with at least 3+ years in a leadership role.
• Proven track record of data analysis and developing and executing successful marketing strategies that drive business growth.
• Strong expertise in digital marketing, including social media, SEO, SEM, and email marketing.
• Experience in television advertising and managing multi-channel marketing campaigns.
• Excellent leadership and team management skills, with the ability to mentor, inspire and motivate others.
• “Team player” approach and strong communication and interpersonal skills.