myhousr
🏡 About Us:
We’ve just launched a game-changing app in the US made exclusively for students, and we’re on a mission to grow fast! myhousr is all about helping students with their off campus housing. Now, we’re looking for a strategic yet creative Marketing Manager to help us get students on board and make myhousr the app every student needs in their life.
❓The Role:
As our Marketing Manager, you’ll be the driving force behind all our growth initiatives. This is a hands-on role where strategy meets creativity—you’ll develop and lead marketing efforts that not only drive user acquisition but create excitement and buzz on campuses across the country. Your mission: build a student-first brand and drive growth like a boss!
📍Where We’re Based:
Our small, but growing team, is currently based out of the University of Nebraska–Lincoln (Innovation Campus). As we’re an office-based team, we’re seeking someone who lives a commutable distance from the area.
🤝What You’ll Be Doing:
- Marketing Strategy: Build and execute a comprehensive marketing strategy to grow our user base. This includes a mix of digital marketing, grassroots campus initiatives, and influencer partnerships.
- Student Campaigns: Develop and lead highly engaging student-centric campaigns that resonate with the student lifestyle—from guerrilla marketing to TikTok challenges.
- User Acquisition: Own the growth funnel from awareness to engagement, using a variety of channels such as social media, paid ads, content marketing, and campus activations.
- Brand Awareness: Elevate the myhousr brand to a household name on campuses. You’ll craft our voice and personality and make sure it’s consistent across all marketing touchpoints.
- Data-Driven Growth: Use data and analytics to measure the effectiveness of marketing efforts, optimise campaigns, and identify new growth opportunities.
- Team Leadership: Build, lead and grow our marketing team. Mentor and guide a team of marketers, content creators, and student ambassadors.
- Partnerships: Develop strategic partnerships with campus organisations, influencers, and brands to drive organic growth and community engagement.
- Content & Creative: Collaborate with our creative team to develop engaging content, whether it’s social media posts, video content, or event-based marketing collateral.
- Events: Help plan and execute on-campus activations like tailgates, parties, and campus pop-ups that drive app downloads and student participation.
🔎 What We’re Looking For:
- Marketing Strategy & Mass User Activation: Proven experience developing and executing marketing strategies that activate large-scale B2C audiences, with a focus on scalable tactics and metrics-driven success.
- Guerrilla Marketing: Strong ability to conceptualise and implement creative, low-cost, high-impact guerrilla marketing campaigns that engage users and build brand awareness.
- Event Marketing & CRM Expertise: Hands-on experience planning and running events targeted at mass B2C audiences, with an emphasis on utilising CRM tools to drive engagement, retention, and post-event follow-ups.
- Data-Driven Decision Making: Proficient in using data to optimise marketing campaigns, with strong familiarity with key performance metrics and tools for analysis and reporting.
- StartUp Adaptability: Proven ability to pivot quickly in response to market changes, with a track record of problem-solving and thriving in dynamic, resource-constrained settings
💰 What’s on Offer:
- Salary package: $60,000 – $80,000
- Health & Wellness Benefits Package
- Paid Time off: Generous PTO
- 401k plan
- Employee Share Option Scheme
- Retail Discount Scheme