Ideal Image

Ideal Image is North America’s #1 medical aesthetics brand, making personal aesthetics and wellness services more affordable, accessible, and effective than ever before. Ideal Image provides a personalized and premium experience that delivers real results and empowers women through every step of their self-care journey. Come join us as we redefine the beauty ideal.

The Senior Copywriter understands and embodies the brand’s evolving tone of voice, contributing to the development of clear and consistent positioning and messaging across all channels.

Responsibilities

Execute (and update) key messaging across all channels including site, paid social, organic social, email, direct mail, blog, SMS, app and microsite
Identify best practices, trends, and fresh content ideas to drive performance on key digital, organic, and paid social channels
Support Marketing Team in creating impactful, on-brand messaging across all brand touchpoints
Partner with design, marketing, medical, sales and human resources to develop and align on copy for all brand touchpoints
Develop and execute copy for all campaigns throughout the calendar year, including brand campaigns, product launch campaigns, brand collaborations/partnerships, and special projects
Proofread service and product copy across all touchpoints (Marketing/Corporate/Medical (as needed)
Ability to meet tight deadlines

Qualifications

Bachelors degree or equivalent working experience in a related field
8+ years as a copywriter, experience with similar scope of responsibilities
Experience and passion for beauty, aesthetics, and the rapidly evolving digital landscape
Experience writing copy in various digital channels (site, social, email, etc)
Experience working in a startup or fast-paced environment is preferred
Familiar with project management platforms like Wrike and Monday
Exceptional grammar and proofreading skills
Attention to detail is a must
Impeccable organization and communication skills
Experience working with an evolving brand voice

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