Social Media Manager

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: Charleston - SC

MUSC Health

The MUSC Social Media Manager will manage and grow the social media presence for the Medical University of South Carolina brands. They will report to the Senior Executive Director of Communications under the MUSC Office of Communications and Marketing. They will help develop strategies to achieve key performance goals through data-driven planning, content management, social monitoring, and engagement. They will manage the social media team coordinators.

Job Description

The Social Media Manager will plan, develop, and implement digital brand awareness campaigns, coordinating efforts to maximize campaign goals to elevate brand awareness and build equity for all MUSC Divisions, targeting local and national audiences. They will be responsible for developing and managing social media platforms and tools, the development of social media, web, and digital content, and managing paid/organic strategies that help drive awareness and engagement. They will create original text, designs, and videos, manage posts, and respond to followers. They will analyze data, build communities, collaborate with others as needed and monitor trends.

The Social Media Manager will support various enterprise social media initiatives and policies. They will collaborate with other communication, social media, and marketing teams across the organization to help govern and manage MUSC’s social media platforms, communications, and brand cohesively to achieve marketing goals.

The ideal candidate will be a strategic thinker with a proven track record of building and leading successful social media and digital campaigns and experience in academia/research/healthcare. Social media mangers need to have strong interpersonal skills, and good time management and organizational skills. They also need to be creative, understand the brand, and be comfortable presenting ideas to clients and internal teams. This role is highly collaborative, and the successful candidate will be able to thrive in a fast-paced environment.

Required Skills/Abilities

  • Manage and lead a team of two coordinators
  • Analyze customer expectations according to past social media activity
  • Consult on best practices and social media strategies for departments who manage their own channels.
  • Develop social campaigns for research clinical trials.
  • Managed the master list of log-in information for access to department/affiliated social media accounts.
  • Develop a content strategy for organic social and determine priority stories and assess when posts should be boosted
  • Develop a content calendar that aligns with enterprise messaging including, but not limited to national observance days that are shared by the office of Equity, national healthcare awards.
  • Develop social media paid and organic campaigns
  • Develop a plan to build relationships with the media, sharing stories, cross-promoting on social
  • Define performance metrics and benchmark goals for social media, track, and report KPIs and actions to meet and exceed targets.
  • Update social media content across all channels
  • Engage with customers and followers; monitor and manage reputation
  • Use social media marketing tools such as Meltwater and self-service social advertising platforms
  • Monitor campaigns and analyze data obtained
  • Monitor SEO and web traffic metrics
  • Establish relationships with social media influencers to develop a strong network
  • Develop content (written, design, photography, video) for social media
  • Follow social media trends and assess how they can be leveraged for the enterprise.
  • Annually review the social media policy and determine if there needs to be modifications due to changing technologies.
  • Communicate and collaborate effectively with all stakeholders including senior management, creative teams, band, campaign managers and stakeholders
  • Assist with content marketing efforts, writing, proofreading/editing, and adjusting content for SEO
  • Assist with strategy and execution of Search Engine Marketing (SEM) and PPC campaigns
  • Understand and adhere to regulations, brand, and institutional protocols related to promoting healthcare and research

Education And Experience

  • Bachelor’s degree in marketing, digital marketing, internet marketing, communications, journalism, or equivalent work experience: 7 years progressive work experience and 2 years management experience.
  • Experience as a social media manager or a similar role with a minimum of 7 years related experience required.
  • Experience in creating social media strategies
  • Knowledge of best practices for social media platforms such as Facebook, Instagram, X, LinkedIn, etc.
  • Excellent verbal and written communication skills
  • Craft engaging content
  • Organized and able to multitask
  • Ability to work in a fast-paced environment
  • Understanding of SEO, keyword research and Google Analytics

Preferred Qualifications

  • Master’s degree in marketing, digital marketing, internet marketing, communications, journalism, or related field
  • Prior experience as a copywriter
  • Prior experience as a content manager
  • Knowledge of best practices for advertising platforms such as Google Ads and Microsoft Ads

Additional Job Description

  • Education: Bachelor’s Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

 

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