Strategic Marketing Manager

Job Type: Full Time
Job Location: Hickory - NC

Freudenberg Filtration Technologies

Working at Freudenberg: “We will wow your world!” This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.

Protecting people and the environment, and optimizing industrial processes – that is what drives us at Freudenberg Filtration Technologies. We serve our automotive, consumer goods and industrial customers with technically leading products, system solutions, services and consulting in air and liquid filtration. As part of the Freudenberg Group, strong corporate values guide us in our aspiration for innovation, efficiency and highest customer focus. With a dedicated team of around 3,500 colleagues, we generate an annual turnover of about 670 million euros.

Some of your Benefits

401K Match: Save for retirement with the company’s help.

Health Insurance: Rely on comprehensive services whenever you need it.

Paid Holidays: With paid-time off, local holidays are all the way more relaxing.

Vacation: We offer time off to refresh and recharge.

Diversity & Inclusion: We focus on providing an inclusive environment and recognize our diversity contributes to our success.

Strategic Marketing & Communications Manager

Responsibilities

  • Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans to promote our products and services, targeting various market segments
  • Brand Management: Oversee the development and maintenance of the company’s brand portfolio
  • Content Creation: Produce high-quality content for various channels, including eCommerce and company website, social media, email campaigns, and print materials
  • Digital Marketing: Manage digital marketing efforts, including SEO, SEM, social media, and online advertising campaigns
  • Analytics and Reporting: Monitor and analyze promotional performance metrics, providing reports to senior management and making data-driven recommendations for adjustments
  • eCommerce Oversight: Manage and optimize the company’s eCommerce platforms, ensuring a seamless customer experience and driving online sales growth
  • eCommerce Strategy: Develop and implement eCommerce strategies to increase online visibility, traffic, and conversion rates
  • Product Listings: Oversee the creation and maintenance of product listings, ensuring accurate and compelling descriptions, images, and pricing
  • Customer Experience: Monitor customer feedback and reviews on eCommerce platforms, addressing issues and improving the overall online shopping experience
  • Sales Analysis: Analyze eCommerce sales data to identify trends, opportunities, and areas for improvement

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • Minimum of 5 years of experience in marketing and communications, preferably in the fast moving consumer goods trade
  • Proven track record of developing and executing successful marketing campaigns
  • Strong understanding of digital marketing tools and techniques
  • Experience with eCommerce platforms and online sales strategies
  • Excellent written and verbal communication skills
  • Ability to work collaboratively in a fast-paced, team-oriented environment
  • Strong analytical and problem-solving skills