nCino

nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking.

Are you the kind of person that loves technology and marketing? Are you passionate about helping drive product development strategy and influencing the overall success of go to market activities? Do you want to play an essential role in addressing the target market for the worldwide leader in cloud banking? nCino is looking for a Product Marketing Manager to join our team.

As a member of the product marketing team, you will have ownership in the marketing of industry leading solutions to the global banks and financial institutions. This role is critical in helping to shape the direction of product marketing strategy, team development and key corporate initiatives across multiple countries. This position involves owning a segment of the nCino platform to ensure a cohesive and innovative strategy. You will work closely with the marketing, sales and product development teams and be responsible for driving the strategy, messaging, market research, and positioning for assigned product portfolio. You will focus on driving continuous improvement to Product Marketing processes and tools.

The ideal candidate has experience in Product Marketing for a B2B SaaS company in financial services and is looking to transform financial services and grow their Marketing career at a fast-paced, public technology company.

Responsibilities

Develop a deep understanding of the nCino Banking Operating System to be an expert on product-market fit and overall differentiation
Align with and drive success in exceeding nCino’s annual revenue goals and be responsible for maintaining Product Marketing’s KPIs
Channel the voice of the customer – understand the pain points and aspirations of the different banking segments and roles within the financial institution, ultimately translating this into actionable content and output that drives revenue generation
Designs and executes quantitative and qualitative research to support the marketing organization, product strategy, and the nCino business at large
Works with Product Management to inform the multi-year roadmap for the nCino’s markets
Cultivate relationships with the nCino sales, marketing and product development teams to evaluate product-market fit, drive portfolio marketing strategy, and deliver exceptional analyses of the target market and proper market segmentation to drive demand
Build messaging framework for solution themes, mapping out the key topics and problems our target audience faces and the solutions that nCino can and should provide
Work with Product, Sales, Customer Success, and Marketing leadership to develop Go To Market plans for major product releases and prospect/customer outreach
Partner with the Marketing team to ensure successful communication strategy and execution for product releases
Conduct competitor and market research to identify trends, differentiators, and areas of opportunity for nCino
Create market positioning for nCino product and solutions, messaging, and value props across industry verticals and geographical regions.
Build a deep understanding of our customers and the market by conducting primary qualitative and quantitative research and competitive analyses that inform strategic product & marketing decisions
Create, define and own the content machine for solution messaging and positioning. Apply your expertise to all forms of collateral including but not limited to – feature documents, slides, web content, POV documents, video scripts, FAQs, competitive intelligence, etc.
Work alongside Sales to increase conversion rates through continuous improvement of product messaging, demos, sales enablement, and competitive win/loss insights.
Be able to proficiently demo the nCino Bank Operating System so that you have the product knowledge to represent nCino at internal and external events, conferences, tradeshows, etc.

Requirements

Bachelor’s degree in Business Administration, Marketing or equivalent combination of experience
2+ years of experience in a Product Marketing role
Demonstrated dedication to quality and continuous improvement
Ability to motivate yourself and others, prioritize your own work, and adapt and thrive in a dynamic team environment
Ability to support qualitative and quantitative research from product strategy to campaign launch
Track record for collaborating in a fast-paced environment
Proven portfolio of developing and coordinating impactful Marketing collateral including (but not limited to) presentation slides, brochures, feature documents, point of view documentation, FAQs, lead generation scripts, personas, target market definition, ROI models, lander pages, videos and other relevant materials to used by marketing, sales and business development.
Ability to identify, analyze, and communicate market trends and sales opportunities
Strong aptitude for distilling complex technical differentiators into simple stories that resonate with the customer base
Excellent project management skills
Ability to work with a variety of teams, gather input, synthesize feedback and coordinate efforts across multiple areas of business
Proven track record of conducting market and competitive analyses to inform corporate strategies and campaigns
Knowledgeable about or proven ability to learn quickly banking and FinTech industry trends and able to integrate that knowledge into our product and marketing strategy

Desired

Product Marketing experience for a FinTech Company
Pragmatic Certification
Experience using competitive intelligence tools such as Klue
2+ years of experience work with Salesforce CRM or comparable system
3+ years Marketing Experience in the Financial Services Industry
Master’s degree in Business Administration, Marketing or equivalent field
Global Marketing experience

Other

Position requires 10 percent travel

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