Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Anchorage - AK

Aleut

Reports to: VP of Communications & Marketing

Status: Regular, Full-time, Exempt

Location: Anchorage, AK

JOB SUMMARY: The Communications and Marketing Manager will oversee all internal and corporate communications, including the development and implementation of a communications strategy and a broad range of business and marketing communications.

Primary Responsibilities

  • Embrace the values of The Aleut Corporation (Aleut) including honesty, integrity, accountability, respect, and perseverance.
  • Assist with the development and execution of communication plans.
  • Create internal communications material, such as presentations, newsletters, formatted emails, memos, and announcements.
  • Manage all internal communications to staff, including:
  • Sending out weekly internal newsletter or email
  • Updating intranet with timely news and announcements
  • Coordinate with other departments
  • Coordination with subsidiaries for stories, news, updates
  • Support internal teams with the development and creations of marketing collateral needs:
  • Government affairs, Grants, Recruitment
  • Manage and grow LinkedIn social media for Aleut and smaller subsidiaries
  • Collaborate with designers to develop visually compelling content for campaigns.
  • Engage with key stakeholders to understand perspectives, concerns, and feedback.
  • Enhance the creation, impact, and innovative nature of communications by improving processes, tools, and collaborations to more effective processes.
  • Establish key performance indicators (KPIs) to measure the effectiveness of communication strategies.
  • Keep a pulse point on opportunities to amplify and share stories across various channels.
  • Leads internal communications across the enterprise.
  • Manage and execute the overall strategies, campaigns, and tactics to inform and engage internal employees.
  • Oversee website reporting and analytics.
  • Regularly assess and report on communication outcomes, making data-driven adjustments as needed.
  • Responsible for the development of marketing materials that are on brand and connecting with the right audience.
  • Support Communications Coordinator in the production of quarterly newsletters.
  • Support subsidiary communications on social media channels for subsidiaries as needed.
  • Support the VP of Communications & Marketing as needed.
  • Serve as a point of contact for subsidiary marketing and communications needs.
  • Work with external partners to manage and update Aleut’s website on a weekly basis.
  • Work with external partners to manage and update our subsidiaries’ website monthly or as needed.
  • Work and collaborate with HR and Office Admin on enforcing and improving internal communication channels for employees.
  • Work with VP of Communications & Marketing and Senior Leaders to build strategies and communication frameworks for how to communicate across the enterprise.
  • Perform other duties as assigned.

Knowledge, Skills And Abilities

  • Adaptable and comfortable navigating through ambiguity.
  • Ability to work with corporate management, employees, media, and the larger community.
  • Ability to create communications and writing tailored to different audiences.
  • Proficiency in design creation tools such as Photoshop or InDesign preferred.
  • Engage as a collaborative team player with strong interpersonal skills.
  • Communications and writing tailored for different audiences.
  • Collaborative team player with strong interpersonal skills.
  • Excellent interpersonal, verbal, and written communication skills.
  • Organized with attention to detail.
  • Proficient at working in programs such as MailChimp, Canva, Asana, PowerPoint.
  • Proficiency in WordPress or comparable website content management platform preferred.
  • Proficient in Microsoft Office Suite or related software.
  • Strong proofreading and editing skills.
  • Strategic thinker, Self-starter.

Minimum Qualifications

  • Bachelor’s degree in English, Communications, Public Relations, Journalism, or related field OR equivalent combination of experience, education and/or training.
  • Five (5) years of experience in communications, marketing, public relations, or similar field.

Preferred Qualifications

  • Experience with Government and Legislative Affairs.
  • Experience with Alaska Native Corporations.

Physical Requirements

  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

Benefits

  • 401K – Employer matching up to 4%.
  • Paid Holidays (13/year).
  • Paid Time Off (accrued bi-weekly, starts at 6.20 hrs per pay period/20 days a year).
  • 100% Employer paid Dental/Vision for employees and their qualified dependents.
  • 100% Paid Employee Life Insurance / Disability.
  • Potential for Annual Incentive.

 

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