Hallmark Cards

Hallmark Marketing is dedicated to creating and implementing innovative marketing strategies that enhance the brand’s visibility and drive consumer engagement. Our team focuses on a blend of traditional and digital marketing efforts, emphasizing the importance of storytelling and emotional connection in every campaign. We specialize in brand management, product marketing, social and digital marketing, 1-to-1 communication, among other things, to ensure Hallmark maintains its position as a leader in the greeting card and gift industry. By leveraging data-driven insights and creative solutions, we aim to foster brand loyalty and attract new customers. Our department is committed to maintaining the highest standards of excellence, creativity, and integrity in all our endeavors.

What Your Role Entails And How You’ll Contribute

We are seeking a dynamic and enthusiastic Marketing Specialist to join our team at Hallmark Cards, Inc. As an early-career marketing professional, you will play a crucial role in executing marketing campaigns and contributing to our overall marketing strategy. This is an excellent opportunity to develop your skills and grow your career in a creative and supportive environment.

Key Responsibilities

• Assist in the development and implementation of marketing campaigns, including digital, social media, and 1-to-1 marketing channels.
• Collaborate with cross-functional teams, including product, media, and creative development, to ensure cohesive and effective marketing execution.
• Create and manage content for various marketing channels, such as emails, paid social and digital, direct mail, and SMS.
• Analyze marketing data and metrics to assess campaign performance and identify areas for improvement.

Basic Qualifications

The following is required to be considered for this role:

• Bachelor’s Degree or 4 years of professional work experience
• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)

Preferred Qualifications

Your resume application will stand out if you have:

• Bachelor’s degree in marketing, Communications, Business, or a related field
• Strong written and verbal communication skills
• Creative thinking and problem-solving skills
• Ability to work independently and as part of a team
• Strong organizational skills and attention to detail
• Enthusiasm for learning and a passion for marketing.
• Familiarity with digital marketing tools and platforms (e.g., Google Analytics, social media management tools) is a plus
• Experience working in a marketing role in an agency, client or vendor-side capacity.

Additional Details

• This position is hybrid, working onsite at headquarters in Kansas City, MO on Wednesdays.

Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply.

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.