Flock Safety

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale – including cities, businesses, schools, and law enforcement agencies – to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.

Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.

Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded.

We have raised over $380M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Meritech Capital Partners, and Initialized Capital. Now surpassing a $5.5B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

The Opportunity

As Flock Safety continues to grow its presence across commercial verticals (retail, healthcare, logistics, etc.), our need for strategic, industry-specific, and impactful content grows alongside it. The company has an ever-expanding set of campaigns, product launches, events, customer stories, and thought leadership efforts that require timely creation and coordination of content across channels. We need someone who can help tell stories that resonate with Flock’s core private audiences, creating thought leadership content, and project managing the publication and promotion of a wide variety of content.

The Content Marketing Manager role will be integral in streamlining content creation and distribution, ensuring synergy across digital, print, and video touchpoints while managing the development of high-quality, consistent messaging across verticals, while writing uniquely focused content based on the audience. This role will serve as an individual contributor, working closely with cross-functional teams (Demand Gen, Brand, Marketing, Product, Sales) to elevate the Flock Safety narrative and position us as thought leaders in the commercial public safety sectors.

The Skillset

• 5+ years of content marketing experience
• Deep expertise and experience in the commercial industry
• Expert-level writer
• A compelling roster of relevant content work across commercial sectors
• A high-level of comfort working in a fast-paced, ever-evolving startup environment
• A sense of urgency and are not afraid to take risks
• A shared passion in our mission to eliminate crime

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Content Marketing Manager at Flock Safety.

Set up an SEO-based, keyword rich content strategy that introduces Flock to new people, organizations and markets. Some content should aim to build brand awareness and trust, and other projects should focus on producing new leads – blogs, reports, white papers, videos, presentations, events, and more. Build a content strategy that addresses all levels of the marketing & sales funnel.

Develop the content success measurement system and report to the rest of the organization how Flock’s content marketing is performing, what pieces of content perform the best, and where we need to pivot to increase performance.

Support product marketing team with content such as product and solution-based blog content, slide presentations, product cards and 1-pagers, and prepare detailed creative briefs for handoffs to other teams for finalization

Project management: Collaborate cross-functionally in Monday.com and Slack to give full visibility and provide regular updates to ensure content ideas are fresh, drafts are reviewed, and final versions are both published and promoted.

The First 30 Days

At the end of 30 days, you have:

• • Rolled out the annual content calendar focusing on commercial sector
  • Launch at least 1 integrated content campaign for each of these three commercial verticals

The First 60 Days

• Set up an SEO-based, keyword rich content strategy, developed a sense of our place in the industry and built cross-functional partnerships
• Launch at least 1 integrated content campaign for each of these three commercial verticals

90 Days & Beyond

• At the end of 90 Days, you are rolling. You have launched at least 3 integrated content marketing campaigns across three verticals.
• You have ensured that Flock has the process, templates, and workflow in place to create on-brand content from design to publication on FlockSafety.com and across all touchpoints.

What a Typical Week May Look Like

• 60% Content Creation: Supporting the company by creating content to support commercial-specific marketing objectives
• 20% Industry Research: Supporting the company by continually staying up to date on what’s impacting different verticals within the commercial sector
• 20% Cross-functional collaboration: Supporting Marketing and cross-functional partners with industry expertise and innovation through brainstorm, ideation and execution of final ideas

The Interview Process

We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way.

• Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are.
• The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field.
• The Assessment: Our assessments seek to test the hard skills required to do the job. Engineers may find themselves in coding interviews or architecture discussions, sales roles may present mock discovery calls, and leadership roles may craft 90 day plans. Your recruiter will inform you of which assessment you will be assigned and ensure you are fully prepared for your big day.
• The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values. Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners.
• The Executive Review: A chance to meet an executive in your function and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more.

The Perks

💰Salary & Equity: In this role, you’ll receive a starting salary of $90,000 – $130,000 as well as stock options

🌴Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $50,000 a year for adoption, surrogacy, or fertility.

🧠Mental Health: All employees receive an annual subscription to Headspace.

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer three ERGs today – Women of Flock, Flock Proud, and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

🏢Coworking Space: If you’re not local to our ATL HQ, we’ll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area).

🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies.

Compensation Range: $90K – $130K