Setup Winks
We are seeking a creative and analytical Marketing Strategist to develop, implement, and optimize our marketing initiatives. The ideal candidate will be responsible for crafting effective marketing strategies, identifying target audiences, and creating impactful campaigns that align with our company’s goals. As a Marketing Strategist, you will analyze market trends, understand consumer behavior, and work closely with cross-functional teams to drive growth and enhance our brand presence.
Key Responsibilities
- Develop Marketing Strategies: Create and oversee strategies for brand awareness, demand generation, and customer acquisition across multiple channels, including digital, social media, email, and offline.
- Market Analysis: Conduct thorough market research to understand our target audience, market dynamics, competitive landscape, and identify opportunities for growth.
- Campaign Planning and Execution: Plan, execute, and monitor marketing campaigns to meet performance metrics and deliver measurable results.
- Data-Driven Insights: Utilize data analytics tools to monitor performance, generate insights, and make recommendations to optimize campaigns and improve ROI.
- Cross-functional Collaboration: Partner with product, sales, and design teams to ensure alignment on goals, strategies, and brand identity.
- Budget Management: Manage and allocate marketing budgets effectively to maximize impact and achieve desired outcomes.
- Reporting and Presentations: Prepare reports and presentations to communicate marketing performance, insights, and recommendations to stakeholders.
Skills, Knowledge and Expertise
- Strong analytical skills and proficiency with tools such as Google Analytics, social media platforms, and marketing automation software.
- Excellent communication and presentation skills.
- Ability to think creatively, solve problems, and work independently.
Benefits
- Health, dental, and vision insurance.
- Paid vacation and sick leave.
- Opportunities for career advancement and personal development.
- Collaborative and friendly work environment.