Tractor Supply Company

This role will support the Media team with the day-to-day campaign management and performance reporting for paid media campaigns with a primary focus on Google Ads.

Essential Duties and Responsibilities (Min 5%)

• Partner with the Media managers to execute performance marketing campaigns, report on results, and recommend future enhancements.
• Work directly in Google Ads to deploy paid search, shopping, and Performance Max campaigns under the direction of the Media Manager with a focus on performance marketing channels.
• Support onboarding of future performance channels in social media (i.e.TikTok)
• Support Media managers in collaborating with IT and Product feed partners to ensure data integration, measurement integrity, and compliance within our product feed for various marketing platforms.
• Partner with National and Local Marketing Managers to develop and execute campaigns that support key merchandise initiatives.
• Proactively coordinate daily tasks and facilitate regular and clear communication with internal departments and third parties to achieve timely completion and ensure proper execution of performance-based marketing.
• Complete media stretch projects and other tasks as assigned.

Required Qualifications

Experience: 2-3 years of paid media experience (Google, paid social, and/or programmatic media) preferred on a marketing team or agency.

Education: Bachelor’s degree. Any suitable combination of education and experience will be considered.

Professional Certifications: None

Preferred Knowledge, Skills Or Abilities

• Strong organizational and project management skills.
• Proficiency in Google Ads and other digital marketing tools preferred.
• Excellent communication skills and the ability to collaborate with cross-functional teams.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Strong Excel knowledge

Working Conditions

• Normal office working conditions

Physical Requirements

• Sitting
• Standing (not walking)
• Walking
• Kneeling/Stooping/Bending
• Reaching overhead
• Lifting up to 20 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.