Bionews

Bionews is a digital health solutions company dedicated to empowering more than 50 rare disease communities with trusted information, news, and connections. We foster a space where hope thrives and patients’ voices are heard. Since 2013, we’ve been committed to serving patients and elevating their voices. Our motto is “For Rare, By Rare.” With more than 50% of our team living with or caring for someone with a rare condition, we understand the unique challenges and needs of these communities. We’ve built a network of more than 500,000 registered members actively seeking news, clinical information, and sharing experiences. This creates a safe space for peer support, connection, and learning. Bionews offers a comprehensive platform serving a wide range of rare diseases, from larger condition specific communities including pulmonary fibrosis to smaller communities such as AADC.

About the Role:

We are seeking a driven and results-oriented Manager of Performance Marketing to join our growing team and play a key role in amplifying awareness and engagement for our portfolio of life-changing content and solutions for the rare and chronic communities.

Responsibilities:

• Manager and oversee a small team of paid marketing specialists.
• Develop and execute targeted pay-per-click (PPC) campaigns across multiple platforms, including Facebook, Google, Bing, and others, aligned with our disease awareness and patient engagement goals.
• Conduct in-depth audience research to identify and engage relevant patient communities, healthcare professionals, and caregivers.
• Craft compelling ad copy and visual assets that resonate with target audiences and drive desired actions.
• Manage campaign budgets effectively, optimize bids, and continuously monitor performance metrics to maximize ROI.
• Generate comprehensive and insightful monthly reports detailing campaign performance, spend analytics, and key learnings.
• Stay abreast of the latest paid advertising trends and platform updates, and recommend new strategies to enhance campaign effectiveness.
• Collaborate with internal teams including client services, audience development, social, editorial and product to ensure campaign messaging aligns with overall brand voice and key performance indicators driven by our clients.
• Collaborate with design teams to ideate, test, and develop compelling ad creative across PPC platforms

What We Are Looking For:

• 3+ years of experience in paid advertising, with a strong focus on PPC campaigns in the healthcare or patient advocacy space.
• Proven ability to develop and execute data-driven marketing strategies across multiple platforms.
• Excellent understanding of PPC best practices, including audience targeting, keyword research and ad copywriting.
• Deep knowledge of campaign performance metrics and ability to translate data into actionable insights.
• Strong analytical and reporting skills, with experience using marketing analytics tools and platforms.
• Passion for patient advocacy and a commitment to improving the lives of people living with rare and chronic diseases.
• Excellent communication and collaboration skills, with the ability to work effectively across different teams.
• Ability to independently manage multiple projects and meet deadlines in a fast-paced environment.

Why you’ll love working at Bionews:

• We work together to achieve our mission with humility and genuine respect for each member of our team.
• We’re smart, hungry, and humble changemakers
• Transparency and accountability earn us the trust of each other and our users
• Our smart, experienced leadership team wants to do it right and is open to new ideas
• You’ll work on innovative products and make a real difference in the lives of patients.
• You’ll be at the forefront of the digital health revolution.
• You’ll be part of a mission-driven company dedicated to improving lives.

Bionews offers a competitive compensation and benefits package, along with the chance to make a real difference in the lives of patients and their communities. Join our passionate team and help us build the future of digital health!