Social Media Specialist

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: St Louis - MO

St. Louis Public Library

The St. Louis Public Library’s Marketing Department is seeking a Social Media Specialist. The Library values the talents and perspectives that a diverse workforce brings and how this positively impacts our services and customer base. We seek people who understand these values to join our team.

Our ideal candidate is someone who is responsible for creating content and engaging the community on the Library’s social media channels. You will be responsible for showcasing and highlighting the various programs, services, and resources offered throughout the system’s 15 locations.

In This Role, You Will Be

  • Responsible for creating content for SLPL’s social media platforms, including Facebook, Instagram, Twitter, and TikTok
  • Writing and editing engaging content and captions for social media
  • Responding to comments and questions, as well as becoming part of the online conversation when relevant
  • Developing new strategies for increasing engagement and seeking opportunities to promote SLPL through social channels
  • Ensuring brand message is consistent and maintaining the Library’s voice throughout all online channels
  • Building customer engagement and growing the Library’s platforms
  • Creating and implementing paid social media campaigns
  • Assisting in the execution of social media campaigns
  • Creating and managing an editorial calendar
  • Tracking social media engagement
  • Reporting and monitoring site metrics
  • Operating live streaming equipment in Central Library’s auditorium

You Will Need To Be

  • Flexible, positive and a team player
  • Familiar with adding, subtracting, multiplying, and dividing in all units of measure, using whole numbers, common fractions, and decimals.
  • Able to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

You Will Need To Have

  • Bachelor’s degree from a four-year college or university in Communications or Marketing
  • 1-3 years of social media experience that includes planning and managing content.
  • Excellent Google Workspace skills (Mail, Drive, Docs & Sheets)
  • Experience with social media channels (Facebook, Instagram, Twitter, YouTube, TikTok, etc.)
  • Experience with Hootsuite social media management platform
  • Experience with Google Analytics & Google Ads

You Will Get

  • Competitive salary range starting at $41,958 – $46,958
  • Medical, dental, and life insurance.
  • Paid vacation, holidays, and sick days.
  • Pension plan through the Employees Retirement System of the City of St. Louis.
  • Career development opportunities.

Hours For This Position Are

M-F 8:30 am – 5:00 pm some evenings and weekends

About SLPL

St. Louis Public Library is a true urban library, representing the historic center of the St. Louis region: the City of St. Louis. With its roots in the mid-1800s, St. Louis Public Library has a long history of innovation and service, a large and historic collection including rare books and extensive special collections, and a diverse and dedicated staff. Our technology is a major resource throughout the City and beyond, and the Library makes an enormous investment in technology annually to keep them state of the art. We operate in 15 locations in a relatively small city of 61 square miles. These range from our magnificent Central Library – one of the world’s great public libraries – to regional and neighborhood libraries that vary in size and design but are centerpieces in their communities. St. Louis was an early, passionate supporter of library services to children, and that remains a core value and mission. Outreach into our varied communities, marketing the Library’s remarkable strengths, and working with civic and cultural partners to benefit St. Louisans are all closely held values and goals at the Library.

 

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