Brand Content & Social Media Manager

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: New York - NY

Raffles Hotels & Resorts

The Birthplace of stories and legends since 1887, Raffles is a legendary brand, steeped in history and loved by generations past, present and future.

Representing the pinnacle of ultra-luxury hospitality within Accor Group, Raffles is currently going through exciting phases of rebirth and expansion.

Raffles, at distinguished landmark addresses around the world, is the vibrant heart of its destination, curating experiences that are culturally enriching, intellectually stimulating and always respectful of local communities, heritage and the environment. Its timeless elegance, refined manners and spirit of generosity ensure that every visitor arrives as a guest, leaves as a friend and returns as family.

Raffles is progressively shaping the future of luxury hospitality, focusing on employee journey and growth.

Job Description

The Brand Content and Social Media Manager will develop the strategy and create content that strengthens the Raffles positioning of enchanted glamour and legendary service on all channels. Reporting to SVP Global Head of Brand Raffles, responsibilities and essential job functions include, but are not limited to the following:

  • Management of Instagram/Facebook, X, Pinterest, LinkedIn and YouTube.
  • Create social media strategy for each platform and continuously work to refresh it as trends, algorithms, and platforms evolve.
  • Develop, plan, and execute social calendar across all organic social channels.
  • Review and provide feedback on individual hotel social media strategy and content to ensure brand consistency.
  • Own communication between brand and hotel of social media and content best practices.
  • Develop and implement a global content strategy that aligns with Raffles vision and goals on a brand and property level.

Qualifications

  • Bachelor’s degree
  • 6+ years’ relevant experience in luxury social media and/or hospitality
  • Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines on multiple projects
  • Graphic design skills including Canva, Photoshop, Adobe Pro
  • Strong problem-solving and troubleshooting skills
  • Excellent communication and interpersonal skills
  • Works well under pressure and has a flexible and positive attitude
  • In-depth understanding of relevant and upcoming social media
  • Strong project management skills

Visa Requirements: Must Legally be authorized to work in the United States

  • Salary Range $85,000-116,000 annually
  • Excellent Company benefits, including medical, dental, vision, life insurance, and 401K Retirement plan.
  • Employee benefit card offering discounted rates in Accor worldwide for you and your family.
 
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