Butterfly Effects

The Marketing Manager will lead strategic initiatives designed to strengthen brand presence, drive quality lead generation, and improve client acquisition to promote growth Butterfly Effect’s services. You will work closely with cross-functional teams, including sales, clinical, and talent acquisition to develop marketing initiatives that align with overall business goals. This would include managing our CRM (Salesforce), leading paid and organic search engine strategies as well as social media strategies. You will execute campaigns across multiple channels, including digital, social media, traditional advertising developing ads and collateral.

What Would You Be Doing?

Strategic Planning & Execution

• Develop and implement comprehensive marketing strategies aligned with overall business goals.
• Oversee integrated marketing campaigns, including digital, social media, email, content marketing, and traditional channels.

Digital Marketing Management

• Direct paid media strategies (paid search, social media, display advertising) to ensure effective targeting and budget optimization.
• Oversee SEO strategies and website performance to enhance organic growth and user experience.
• Ensure compliance for SMS and email marketing campaigns (using Pardot), adhering to applicable laws, standards, and company policies.

Agency & Vendor Management

• Lead the transition of marketing functions from external agencies to an internal team.
• Establish clear processes for managing and evaluating marketing campaigns and vendor performance.

Lead Generation & Conversion Optimization

• Work closely with Physician Liaison and Client Services teams to enhance lead quality, optimize scheduling, and improve conversion rates for assessments.
• Monitor, analyze, and adjust campaigns based on performance data, providing weekly performance reports to stakeholders.

Content & Creative Management

• Ensure consistent and effective brand messaging across all marketing channels.
• Direct content strategy, creation, and oversee the production of marketing collateral.

Sponsored Events & Trade Shows

• Strategically select and manage sponsored events and trade shows to maximize brand visibility and lead generation.
• Regularly evaluate ROI of events and adjust strategies accordingly.

Reporting & Analytics

• Provide comprehensive weekly and monthly analytics reports evaluating campaign performance, lead quality, marketing effectiveness, and ROI.
• Utilize insights to continuously optimize and improve marketing strategies.
• Monitor social media, review platforms, and digital channels, addressing feedback proactively.

Reputation Management

• Strategically manage the company’s reputation, ensuring brand integrity across all channels.

Budget Management

• Develop, monitor, and manage the annual marketing budget, ensuring strategic resource allocation and maximum ROI.

What Do You Bring to the Role

• Minimum 5 years of experience in marketing roles, with expertise in digital marketing, lead generation, and campaign management.
• Proven proficiency in paid media management, SEO, analytics, CRM platforms (Salesforce preferred), and marketing automation tools (Pardot preferred).
• Exceptional leadership, communication, and analytical skills.

Preferred Skills

• Experience within the healthcare industry, specifically ABA therapy services or pediatric or behavioral health.