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Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: Boston - MA

OpenGov

OpenGov is the leader in AI-enabled software for cities, counties, state agencies, and special districts. With a mission to power more effective and accountable government, OpenGov serves 2,000 communities across the United States. OpenGov is built exclusively for the unique asset management, permitting and licensing, procurement and contract management, tax and revenue, budgeting and planning, and financial management needs of the public sector. The OpenGov platform empowers organizations to operate more efficiently, adapt to change, and strengthen public trust.

Learn more or request a demo at opengov.com

Job Summary

As a Product Marketing Manager, you will play a strategic leadership role within a fast-paced, growth-oriented marketing organization. You will be responsible for developing and executing winning go-to-market (GTM) strategies, equipping frontline teams with high-impact messaging, content, and enablement tools, and partnering with Product Management and Sales to drive long-term growth for our Government App Builder.

Responsibilities

  • Develop advanced, data-driven messaging and positioning to drive market engagement and customer acquisition.
  • Define market segmentation, size, and key personas; track industry trends and public sector dynamics to inform GTM strategy.
  • Synthesize key insights from customer, sales, and market conversations to inform GTM strategy and messaging.
  • Lead the creation of strategic marketing assets including pitch decks, product one-pagers, enablement materials, e-books, and training videos to drive demand and sales effectiveness.
  • Lead competitive intelligence efforts to inform positioning, pricing, and strategic decision-making.
  • Lead end-to-end internal and external launch plans for new features, products, and offers, ensuring seamless execution.
  • Develop strategic pricing models in collaboration with Product, Finance, and Sales, ensuring competitiveness and profitability.
  • Collaborate with the Demand Generation and Content Teams to drive campaigns to impact pipeline and conversion rates.
  • Partner with the Product Team to influence the product roadmap based on the customer and market dynamics.
  • Deliver engaging enablement programs to train GTM teams on the latest features, products, and offerings.
  • Proven ability to build compelling messaging, enablement, and GTM strategies that drive measurable business results.
  • Skilled at distilling complex ideas into clear, compelling narratives tailored to technical and non-technical audiences.

Requirements And Preferred Experience

  • Minimum of 8 years of proven marketing experience in SaaS, government, finance, or accounting technology with at least 3 years of product marketing experience.
  • Bachelor’s degree in Business, Finance, Marketing, or a related field (Master’s degree preferred).
  • Strong ability to network across departments, engage with key external stakeholders, and advise on complex business challenges.
  • Proven ability to analyze market trends, customer pain points, and regulatory landscapes to drive business strategy.
  • Documented track record of producing high-quality marketing assets at scale.
  • Experience leading cross-functional GTM launches and ensuring alignment with business objectives.
  • Ability to hold strategic conversations with executives, discussing pricing, budget implications, and revenue impact.
  • Self-motivated, solution-oriented, and results-driven, with a proven ability to manage multiple priorities in a fast-paced environment.

$135k – $150k

On target ranges above include base plus a portion of variable compensation that is earned based on company and individual performance.

The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.

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