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Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Boston - MA

IHG Hotels & Resorts

What’s your passion? Whether you’re into hockey, knitting or farming, at IHG we’re interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies – people who put our guests at the heart of everything they do. And we’re looking for more people like this to join our friendly and professional team.

HOTEL OVERVIEW:

For 70 years, the InterContinental® Brand has been writing the story of international travel and showing guests the InterContinental Life through personalized service, memorable, one-of-a-kind experiences and global etiquette. As part of the largest luxury hotel brand in the world, InterContinental® Boston is a landmark of luxury; rated in the top five on Trip Advisor for Boston hotels, named one of the ‘Best Hotels in the World’ by Condé Nast Traveler magazine and featuring a Forbes Four-Star, 4 Diamond AAA rated hotel experience. The property overlooks Boston’s historic waterfront, featuring 424 luxurious ultra-modern accommodations with distinctive style and breathtaking waterfront or downtown city views, a full-service spa and fitness club, 32,000 square feet of premier meeting and event space, and an array of restaurants and bars influenced by a variety of international flavors. We are looking for passionate people who are charming, confident and internationally-minded to ensure we continue the story of making great things happen at InterContinental® Boston.

POSITION OVERVIEW:

As a Marketing Manager, you will report to the Director of Sales and Marketing and be responsible for proposing and implementing a full suite of marketing strategies to build awareness about the hotel and promote customer loyalty. We have a recently renovated product and the Marketing Manager will be responsible for assisting with launching campaigns including photo shoots, new collateral, social media content, etc.

YOUR DAY TO DAY

  • Work collaboratively with our website and social media partners to ensure our Brand Message and relevant information is shared as required.
  • Ensure website is current and up to competitive and brand standards.
  • Oversee and manage hotel social media on channels including Facebook, Twitter, YouTube, Instagram, LinkedIn and others ensuring imagery and copy is consistent with the identity and positioning of each.
  • Creates, oversees and executes hotel and F&B activations. Work with food and beverage management and DOSM on creative and content.
  • Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions.
  • Analyze KPI’s to ensure strategy has strong ROI and make recommendations as needed.
  • Work with TravelClick to develop GDS campaigns and advertising.
  • Work with, engage daily, and execute plans with PR companies and all IHG marketing affiliates to ensure optimal promotion of InterContinental Boston.
  • Manage online presence with an emphasis on creating unique and engaging content for branded hotel website and third-party sites.
  • Work with Director of Revenue to review need periods for rooms sales and develop digital strategies and packages to proactively achieve desired results.
  • Work with IHG Digital to ensure that hotel website is optimized using current best practices for SEO and brand standards.
  • Attend various events local events to build profile within the market place
  • Manage promotional packages and campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
  • Develops and organizes promotional activities, coordinates with departments involved; invites VIPs and media to promotional activities; prepares and issues press releases.
  • Establishes a program for sending promotional news to trade publications on a regular basis, releases covering special events, promotions, etc.
  • Develop graphics and layouts for product illustrations, company logos, and Internet websites. Review final layouts and suggest improvements as needed.
  • Work with Sales team to develop content for presentations and collateral.
  • Lead weekly hotel marketing meeting to have robust plans built out on activations – both internally, digital channels and utilizing on property resources.
  • Assist hotel with various communication needs including collaterals, signages, e-blasts, etc.
  • Maintain archive of images, photos, or previous work products.
  • Develops promotional concepts for hotel as needed to fill need periods, food and beverage sales and expand awareness of on-site recreational activities.
  • Demonstrated skills including: writing and editing; digital, website development and maintenance
  • Self-motivator who can manage the responsibilities of the department without daily supervision
  • Manage relationships with the operational teams
  • Represent the hotel with a positive attitude and professional attire
  • Follow sustainability guidelines and practices related to IHG and InterContinental Boston sustainability programs
  • Carry out any other duties which fall within the broad spirit, scope and purpose of this job description and which are commensurate with the role
  • Responsible for practicing, managing, and promoting the company’s values so that it becomes and intricate part of the everyday operation.

What We Need From You

JOB KNOWLEDGE, SKILLS, EXPERIENCE, EDUCATION, GENERAL KNOWLEDGE QUALIFICATIONS:

  • Bachelor’s degree in Marketing, Business, equivalent work experience in a related field
  • Experience with digital marketing tools and web analytics
  • Understanding of SEO and content management systems
  • Proficiency in social media platforms
  • Creative thinking and ability to strategize
  • Excellent copywriting and editing skills
  • Familiarity with CRM software
  • Strong research and analytical skills
  • Understanding of market trends and consumer behavior
  • Experience in campaign management
  • Fluency in English both verbally and in writing
  • Ability to perform job functions with attention to detail, speed and accuracy under pressure of tense/confrontational situations.
  • Uphold the Company’s values, standards, policies, and procedures.
  • Prioritize and organize tasks and work area.
  • Ability to remain calm and resolve problems using good judgement as interpreted by the management.
  • Follow directions.
  • Work cohesively with co-workers as part of a team
  • Maintain confidentiality of guest/employee information and pertinent company data

What We Offer

We offer a salary range 70k – 85k.

At InterContinental Boston, we recognize that our team members are the heart of our success. That’s why we offer a competitive compensation and benefits package designed to support your well-being and career growth, including:

  • Medical, dental, vision, disability, and life insurance
  • Flexible spending accounts
  • Matching 401(k) retirement plan
  • Paid time off and wellness programs
  • Exclusive IHG hotel discounts worldwide
  • Access to a wide variety of discounts and perks
  • A collaborative and inspiring team environment

Most importantly, at IHG, we celebrate who you are. We create an environment where you have the freedom to be yourself, grow, and thrive.

At IHG Hotels & Resorts, we are committed to fostering a diverse and inclusive workplace where everyone is valued, respected, and empowered to succeed.

IHG is an equal opportunity employer: Minorities / Females / Disabled / Veteran.

We believe that diversity drives innovation, creativity, and excellence and we welcome individuals from all backgrounds to bring their unique talents to our team.

Ready to embark on a career where you can thrive? Apply today and be part of something extraordinary.

Don’t quite meet every single requirement, but still believe you’d be a great fit for the job? We’ll never know unless you hit the ‘Apply’ button. Start your journey with us today.

Important information:

  • The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
  • No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
  • If you require reasonable accommodation during the application process, please click here.
  • IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
  • If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
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