Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: Las Vegas - NV

Caesars Entertainment

The POD Marketing Specialist aka Strategic Marketing Specialist performs ongoing tasks to support the POD (Points of Distribution) team in developing and executing marketing strategies for a subset of grouped properties. This is a Hybrid position for our LVM POD team.

Key Job Functions

  • Act as a project owner for assigned marketing jobs:
    • Manage project lifecycle from ideation to deployment in a timely manner
    • Initiate and expedite workflow process through Salesforce marketing process tool
    • Ensure expenses for the event are within budget and strategic initiatives
    • Set up guests’ criteria and offer values with manager/director guidance and can adjust templates based on their direction
    • Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved
    • Tracking inputs and feedback from other marketing functions on calendar plans
    • Manage post event follow ups and reconcile expenses
    • Make improvements to templates and processes and creates tools in support of business needs
  • Complete execution details for assigned marketing jobs:
    • Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership
    • Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution
    • Handle contracts with 3rd party vendors
    • Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external
  • Manage communication messaging:
    • Draft value proposition and compelling copy
    • Review, provide critical creative feedback
    • Approve marketing material based on factual job details and basic creative guidance
    • Review and proof direct mail and email jobs to ensure accuracy and content is correct prior to deployment
  • Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods. Pod interfaces and interact with the following groups:
    • Enterprise wide Property Events Team
    • Direct Mail Teams
    • Audit
    • Analytics
    • Property Senior Marketing Leaders
    • External Vendor Groups
    • Internal Service Groups
    • Studio
    • Brand
  • All other duties as assigned

Education And/or Experience

  • Bachelor’s Degree in Marketing or related field preferred
  • One-year previous Marketing experience within the Casino industry preferred
  • Computer literate; experience working with Microsoft suite, Adobe and Workfront products a plus.
  • Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
  • Minimum 21 years of age

Qualifications

  • Excellent interpersonal, communication, team building, and problem-solving skills are required
  • Strong organizational skills and attention to detail
  • Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor
  • Demonstrated ability to multi-task and prioritize activities
  • Must successfully be able to present a vision and create advocates
  • Ability to be vocal with ideas and not afraid to present challenges to property partners, senior team, and their peer set
  • Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Apply Now