Manager Digital Marketing

Job Type: Full Time
Job Location: Framingham - MA

Staples

We’re looking for a strategic and results-driven Manager of Digital Media to lead the media planning and execution efforts that drive growth for Omni paid media for Stores and Staples.com. As a member of the Digital Marketing team, you’ll play a critical role in orchestrating full-funnel campaigns across digital channels to reach, engage, and convert customers. This position is ideal for someone with deep digital media experience, operational rigor, and a passion for delivering measurable results in retail environment.

In this role, you’ll partner closely with marketing, creative, analytics, and agency teams to launch high-impact campaigns across display, social, audio and programmatic channels. The ideal candidate is a customer-first marketer, analytically sharp, operationally excellent, and naturally collaborative. You’re curious, proactive, and driven by performance—and you know how to communicate success in a clear, compelling way.

Key Responsibilities

  • Manage and help develop media strategies and day-to-day execution to support business growth across key digital channels such as Display, Paid Social, Digital Video, Audio and emerging media channels.
  • Plan, launch, and optimize digital campaigns that support business objectives such as customer acquisition/prospecting, existing customers, key category campaigns and brand value props.
  • Partner with internal teams and media agencies to develop, launch, and optimize effective media campaigns.
  • Develop robust reporting frameworks to track KPIs, campaign performance and budgets across the funnel; deliver actionable insights and regular updates to stakeholders.
  • Monitor industry trends and competitor activity, identifying opportunities to improve media strategies and staying ahead of digital marketing best practices.

Essential Skills And Experience

  • 5+ years’ experience in digital marketing/media, ideally in a B2B or ecommerce environment
  • Proven experience managing paid media campaigns across platforms like Meta, LinkedIn, Google Ads, and programmatic DSPs.
  • Experience managing vendor/agency relationships or working at a media buying agency
  • Familiarity with marketing technologies & tools like Google Analytics, Adobe Analytics, Tableau, or similar platforms
  • Expertise in MS Office especially MS Excel including pivot tables, v-lookups, and charts/graphs
  • Proactive, self-starter mindset—takes initiative to solve problems, drive innovation, and identify new growth opportunities without waiting for direction.
  • Strategic thinker with a strong understanding of how media drives business impact.

Get great perks.

  • Generous amount of paid time off and bonus opportunities
  • Flexible work arrangements, including hybrid
  • 401(k) plan with a company match, full benefits plan and options, and associate resource groups
  • Associate store discount
  • Corporate office includes a café (i.e., coffee, cappuccinos, teas), 24/7 fitness center, convenience store, on-site dry cleaning, Chef Louie’s Cafeteria, and more