Terranea Resort
This role serves as a key partner in executing and elevating the resort’s integrated brand communications strategy. The Marketing & Communications Manager will help oversee day-to-day public relations initiatives, social media management, and online reputation efforts, ensuring all communications align with the resort’s brand voice, creative standards, and business objectives. This is a hands-on, relationship-driven position that balances strategic thinking with creative execution. The ideal candidate will thrive in a fast-paced environment, bring fresh ideas to the table, and work closely with the Director of Communications & Creative to deliver compelling content, meaningful media coverage, and measurable results that drive revenue and enhance brand equity
Responsibilities
Communications & Public Relations
- Partner with the Director of Communications & Creative to develop, implement, and refine the resort’s PR and communications strategy.
- Collaborate closely with agency partners to pitch media opportunities, craft story angles, and respond to inbound press inquiries.
- Build and sustain strong relationships with top-tier media outlets, journalists, influencers, and community partners.
- Draft, edit, and distribute press releases, media alerts, and key messaging documents, as fitting.
- Manage the development and ongoing refresh of the resort press kit and media assets.
- Coordinate and host on-property media visits, broadcasts, and photoshoots; prepare talent and spokespeople with talking points.
- Support crisis communications planning and execution in alignment with brand guidelines.
Social Media & Brand Messaging
- Execute the resort’s overall social media strategy, working in close collaboration with the Director of Communications & Creative.
- Ensure cohesive brand storytelling across all digital platforms, with a focus on creative, high-quality, and engaging content.
- Monitor trends and emerging platforms; recommend innovative approaches to expand reach and engagement.
- Track and report on performance metrics to optimize content and strategy.
- Strong understanding of Meta Ads and paid social media is a plus.
- Maintain brand consistency through copywriting, editing, and quality control across all communication touchpoints.
- Partner with the Director of Communications & Creative and Digital Marketing Manager to align PR, social media, and promotional initiatives with larger marketing campaigns.
Additional Duties & Responsibilities:
- Plan, coordinate and execute special projects and tasks as needed.
- Provide editing and copywriting as needed to support marketing initiatives.
- This position requires excellent communication skills, both written and verbal, attention to detail, excellent follow-through, expense management, professional presentation skills, strong organizational and planning skills, and an ability to collaborate with other professionals in a dynamic and ever-changing environment.
- Perform all other job-related duties as requested.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field.
- Minimum 3-4 years of professional experience in communications, PR, or social media management, preferably in hospitality or luxury lifestyle brands.
- Exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style to different audiences.
- Strong understanding of digital and social media platforms, trends, and analytics.
- Proficiency with Microsoft Office Suite, Adobe Creative Suite, Canva, and content management systems (e.g., Sprout Social and Monday.com).
- Creative eye for photography and videography as they relate to brand storytelling.
- Proven success in media relations, including securing meaningful coverage.
- Strong organizational, time management, and interpersonal skills.
- Ability to work evenings, weekends, and holidays as needed for events and media activations.
Compensation
Base Pay Start Rate: $70,000 – $80,000/Yr.
We offer a competitive benefit package for full-time, regular team members that includes: group medical, dental, vision, life, disability benefits, and an employee assistance program. We have paid time off/sick time and are proud to offer participation in a 401(k) plan with a company match!