W3Global

Key Responsibilities

Public Relations & Communications

Develop and oversee localized PR plans with agencies and restaurant teams to drive media coverage.
Approve all press materials to ensure brand consistency.
Serve as company spokesperson when needed and maintain media relationships.
Lead agency and internal PR meetings.

Social Media Management

Create and manage localized social media plans to grow engagement and brand presence.
Approve monthly content calendars across all platforms.
Oversee influencer programs and lead agency coordination meetings.

Graphic Design / Creative

Digital Marketing

Lead all digital marketing efforts including web, SEO/SEM, email, social media, and 3rd-party platforms (e.g., OpenTable, Yelp, Google).

Director Of Marketing Job Description

Analyze digital metrics to optimize paid and organic campaigns, driving engagement and reservations
Oversee online reputation; guide restaurant teams in responding to customer feedback
Review and approve email newsletters created by the Marketing Manager
Collaborate with digital consultant on ad campaigns (Google Ads, Meta, Instagram boosts)
Utilize tools like Meta Business Manager, Google Ads/Analytics, WordPress, Asana, MailChimp, Toast, Resy, Cover Manager, etc.
Secure domains and social handles for new venues, following brand naming conventions

Photo Shoot / Video Shoot / Content Creation Management

In development with the local restaurant team, contract local photographer/videographer and organize photo/video shoot logistics (and social media content creation shoots)
Review image selections, provide editing requests to photographer, provide final image approvals
Distribute approved content to all parties in need of assets such as wider marketing teams, PR and social media agencies, etc.

Brand Management

Oversee all aspects of brand management, ensuring consistent messaging, visual identity, brand imagery, and voice across all global markets (Europe, North America, Middle East)
Protect and promote the legacy and vision of Chef by translating his culinary philosophy into compelling marketing narratives and storytelling opportunities
Lead the development and launch of new brand initiatives, chef and menu activations, and other restaurant promotions

Required Qualifications

Proven experience as a Director of Marketing or similar senior role in the hospitality, food & beverage, or luxury goods industry
Demonstrated experience in brand management for a multi-brand, international company
Strong understanding of digital marketing tools and platforms, with a track record of measurable results of successful digital campaigns
Excellent communication and presentation skills, with fluency in both English and Spanish and previous remote experience.
Ability to travel to Lima, Peru where corporate headquarters is located and/or each restaurant location as needed
A passion for Peruvian cuisine and a deep respect for culinary tradition and understanding

Benefits

Work Location: Remote

Director of Marketing