Dickies®

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.

To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.

Coordinator, Public Relations & Influencer Marketing

What will you do?

A day in the life of a Social & Influencer Coordinator at Dickies looks a little like this.

As a Social & Influencer Coordinator you will integrate social media strategies and tactics to amplify Dickies key stories across all Dickies social channels. Your role will both plan and execute innovative social strategies that will drive engagement around our campaigns and platforms through an insights-driven communications approach that builds upon our social media assets across multiple platforms.

You will help provide guidance on campaign planning and execution, including partnering with the Americas, EMEA & APAC markets to drive globally consistent messages across key social platforms. This position reports to Senior Manager of Social Media & Influencer.

Let’s break down that day-in-the-life a bit more.

• Work with the Senior Manager, Public Relations & Influencer to develop and execute comprehensive social media strategies aligned with the brand objectives.
• Collaborate with the Global Brand Marketing team on seasonal briefs that inform organic social assets needs to support key stories and cultural moments.
• Ensure our regional and external partners have the tools needed to support key stories in their regional social landscapes.
• Work in partnership with the Senior Manager, Social Media & Influencer on go-to-market calendar with robust tactics integration.
• Work closely with marketing, PR, and product teams to align social media efforts with broader brand initiatives.
• Create engaging and on-brand content across various social media platforms.
• Identify opportunities to collaborate with influencers and brand advocates.
• Monitor and analyze performance metrics.
• Prepare regular reports highlighting key insights, trends, and opportunities.
• Keep abreast of emerging trends and technologies in social media.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 2+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• Strong understanding of social media platforms, algorithms, and best practices
• Experience in youth marketing, (footwear, apparel, music marketing) in the digital space
• Excellent written and verbal communication skills
• Working knowledge of Social Media Management tools
• Ability to analyze data and derive actionable insights

What do we offer you?

At Dickies, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).