Cortland

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.

Role Overview

As the Social Media Specialist, you will support the Marketing team in transforming Cortland’s social media presence across multiple channels into a powerful driver of brand awareness, current and prospective resident engagement, and lease growth . Your support will drive strategic content creation, platform optimization and audience targeting to position Cortland as a leading name in Multifamily living across search engines and social platforms .

Key responsibilities of the role include:

• Acting as a Brand Ambassador by shining the spotlight on Cortland to grow brand awareness in the digital ecosystem.
• Creating informative, impactful and on-brand content that makes Cortland Website the go-to destination for apartment seekers.
• Identifying and implementing new opportunities for engagement initiatives, lead generation and nurturing through innovative social media strategies.
• Developing initiatives that convert followers into residents using data-driven insights and audience engagement tactics.
• Analyze performance using social media tools to analyze and optimize content development, deployment and KPI’s.
• Managing and aligning social media editorial calendars with broader marketing campaigns and initiatives.
• Staying ahead of trends by adopting the latest social media technologies and best practices.
• Launching traffic-driving campaigns using proven tactics like contests, shareable videos and targeted e-blasts.

Qualifications

• Strong 3+ years of experience building and running a social media program with marketing experience preferred
• Bachelor’s degree in marketing, communications, or related field
• Solid writing and oral communications for all levels of internal and external audience
• Excellent customer service/collaboration skills and ability to handle multiple projects simultaneously
• Creative mindset and sound judgement regarding copywriting, editing, and presentations