VP of Social Media

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: Nashville - TN

The Daily Wire

The Daily Wire is seeking a driven, collaborative professional to join us as Vice President of Social Media. The Vice President of Social Media will lead the strategic vision, development, and execution of our social media strategy across all platforms. This leader will drive audience growth, engagement, and brand awareness by collaborating with podcast talent, production, and marketing teams to craft innovative social storytelling and build vibrant communities around our shows and personalities.

Primary Responsibilities

  • Develop and optimize data-driven social strategies with clear KPIs and dashboards
  • Coach podcast hosts and teams on best practices, content, and branding
  • Manage daily publishing—schedule posts, moderate, and engage audiences
  • Grow audiences through community-building and targeted paid campaigns
  • Oversee creative production across video, design, and editorial teams
  • Lead ideation sessions for innovative, trend-driven social campaigns
  • Analyze metrics and social insights to drive actionable recommendations
  • Collaborate with marketing, content, ad sales, and platform partners
  • Mentor and lead a high-performing social media team
  • Build scalable workflows and content calendars for consistency
  • Support product launches, live events, and brand initiatives

Experience & Requirements

  • 8-10 years of experience in communications, marketing, digital media, or related field, or equivalent experience
  • Visionary leadership and ability to connect social execution to business goals
  • Highly collaborative and politically savvy; able to navigate a matrixed organization
  • Deep understanding of content strategy, short-form video, virality, and cultural trends
  • Data-informed decision-maker who embraces analytics, insights, and optimization
  • Crisis and reputation management experience on social platforms
  • Strategic thinker with the ability to execute in fast-paced, high-growth environments
  • Fluent in brand storytelling and creative development
  • Passion for media, podcasting, politics, or cultural commentary a strong plus
  • Proficient in managing integrations via APIs, webhooks, and tag managers
  • Analytical mindset with experience working with reporting tools (e.g., Looker, Tableau, or Power BI)
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