Principal, Digital Marketing

Job Category: Principal Digital Marketing Manager
Job Type: Full Time
Job Location: North Carolina

ShareFile

Do you thrive in a startup vibe? Were you built for a small, nimble and dynamic team that’s ready to win? If you answered yes, we want to talk to you! ShareFile is now going back to our roots as a standalone business unit to focus on our SaaS business—an area where we see growth potential. This business unit is unique, and we certainly aren’t afraid to stand out from the crowd and tackle the bigger competitors.



As Principal Content Strategist you play a pivotal role in shaping the narrative and messaging strategy for ShareFile. Leveraging your extensive experience in content strategy, you will have a seat at the table with our executive leadership team to create & drive key messaging strategy to support a +$200M business realizing double digit growth in a fast growing market. Your goal: To develop comprehensive content messaging strategy and frameworks that will resonate with our target audiences, drive brand awareness and support business objectives.



Role Overview:

This role will collaborate with executive leadership and key stakeholders to develop and align content strategy with overall business objectives, leading the messaging strategy for marketing initiatives, creating high-quality content across platforms, and providing thought leadership and collaboration across teams while implementing data-driven insights to optimize effectiveness.

 

This includes:

  • Strategic Content Planning:
    • Collaborate with executive leadership to develop and align content strategy with overall business objectives.
    • Develop and maintain a content strategy that supports brand positioning and business goals.
  • Message Development:
    • Lead messaging strategy and build storylines for key marketing initiatives such as our annual customer event, thought leadership and speaking opportunities, key product launches and more.
    • Craft compelling and cohesive messaging that effectively communicates our value proposition in our brand voice and tone.
    • Work closely with cross-functional teams to ensure consistent messaging across all communication channels.
  • Content Creation and Frameworks:
    • Lead the creation of high-quality, engaging content across various platforms, and work with 3rd parties and agencies to execute on content strategy.
    • Develop content frameworks and guidelines to ensure consistency and alignment with brand voice and tone.
  • Leadership and Collaboration:
    • Act as a thought leader within the organization, providing guidance, coaching and training on best practices and industry trends.
    • Collaborate with marketing, sales, product, and design to integrate content strategy into all aspects of the customer journey.
    • Work with stakeholders to create, review and gain consensus around content strategies, standards and topics.
  • Performance Measurement:
    • Evaluate existing processes and systems to optimize content and messaging using data-driven insights.
    • Establish key performance indicators for content initiatives and regularly analyze and report on the effectiveness of content strategies.

 

Your Superhero Uniform Includes:

  • Bachelor’s degree in marketing, communications, journalism or related field
  • Minimum 12 years proven experience creating and executing content and messaging strategies
  • Background in writing, journalism, and content development
  • Exceptional writing and editing skills, with the ability to distill complex concepts into clear, compelling messaging
  • Strong leadership and collaboration skills, with experience working closely with executive leadership

Your Superhero Strengths Include:

  • Masters degree and/or agency experience preferred
  • Content development and strategy at a technology / SaaS company is a plus
  • Growth mindset with focus on solutions and outcomes as well as continuous improvement
  • Highly adaptable and strong multitasking and organizational skills
  • Excellent analytical and collaborative skills

About Us:

Citrix and TIBCO recently merged to create Cloud Software Group, now one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value diverse lived experiences, passion for technology, and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap — a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.



Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.



If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749 or email us at [email protected] for assistance.

 

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