Director, Social Media & Influencer Marketing

Job Category: Director of Marketing Social Media Marketing
Job Type: Full Time
Job Location: US - Remote

Stanley Black & Decker

As a Director, Social Media & Influencer Marketing, you’ll be part of our North America Brand Marketing team working as a remote employee. You will be responsible for leading and executing our social media strategy across our brands. You’ll also get to:

  • Develop and execute comprehensive social media and influencer marketing strategies for our Tools & Outdoor brands, ensuring consistency in voice, tone, and messaging across platforms.
  • Lead, mentor, and manage a team of Social Media Managers, ensuring alignment with overall marketing objectives and fostering a culture of creativity and collaboration.
  • Oversee the creation, curation and scheduling of high-quality, engaging content tailored to each platform and audience.
  • Monitor, analyze, and report out social media performance metrics, providing actionable insights to optimize campaigns and achieve KPIs.
  • Stay up to date with the latest social media trends, tools, and best practices, ensuring activation in trends that are aligned to brand messaging.
  • Work closely with cross-functional partners (such as the Global Brand team, Brand Management, Public Relations, Agency Partners, etc.) to ensure cohesive messaging and campaign integration.
  • Manage the social media and influencer marketing budget, ensuring efficient allocation of resources to maximize ROI.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

  • Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree preferred).
  • 10+ years of experience in Social Media Marketing, ideally in a publicly traded, matrixed organization.
  • Proven track record of leading social media strategies for multiple brands and across multiple social media platforms.
  • Experience in influencer marketing, including identifying, negotiating, and managing influencer partnerships.
  • Excellent communication and interpersonal skills, with the ability to lead and inspire a team.
  • Proficiency in social media management tools (such as Hootsuite, Sprout Social) and analytics platforms.
  • Demonstrated capability in making data driven decisions.
  • Creative mindset with a passion for storytelling and brand building.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

  • Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
  • Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

  • Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
  • Learn: Have access to a wealth of learning resources, including our digital learning portal.
  • Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
  • Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc).

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn’t stopped us from evolving into a vibrant, diverse, global growth company.

Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

Apply Now