EngagedMD
You’re a highly experienced and strategic B2B marketing leader with a strong background in SaaS solutions and looking to contribute to the growth of a scaling health tech startup. You know how to partner with Sales, Product, and Customer Success to build go-to-market strategies that deliver pipeline and accelerate growth.
We’re EngagedMD and we have a patient journey application used by more than 3 million users nationwide and internationally since its launch, and we continue to see enormous growth and adoption from medical clinics across multiple markets. This is an exciting opportunity to join us in our mission to make life easier for clinics and patients alike. You will have the opportunity to be the company leader and expert on B2B marketing, lead and scale our marketing team into new verticals, and drive product marketing strategy through close collaboration with our Sales and Product teams.
As our Director of B2B Marketing, you will own marketing strategy and execution with a sharp focus on revenue growth. You’ll collaborate deeply with Sales and Customer Success leadership to align on growth goals, enable the team with impactful content and programs, and ensure every marketing initiative contributes directly to new business and expansion.
You’ll also have the opportunity to develop thought leadership content, execute impactful events, and analyze the effectiveness of all marketing efforts. You will be a key driver of the company’s growth and establish its position as a leader in the industry.
This fully remote role reports to our Co-Founder/Co-CEO, and candidates are required to reside in the United States. This role requires legal authorization to work in the United States. EngagedMD is unable to sponsor current H1B visa holders for this role.
What You’ll Do
- Lead the marketing department by establishing staffing needs and team structure, and mentoring, growing and developing a team of marketing professionals
- Establish GTM strategy and execution for new verticals and product launches, including positioning, messaging, enablement assets, and coordinated launch plans
- Partner with Sales Leadership to ensure marketing programs are directly tied to pipeline creation and conversion, while also supporting customer onboarding, retention, and advocacy.
- Define and measure success metrics, forecast trends, and analyze campaign and enablement effectiveness
- Conceive and execute events to promote awareness of EngagedMD and its solutions
- Develop and execute a plan to optimize our brand positioning, increase brand awareness, and ensure effective representation of the company brand across all communications
- Serve as an internal subject matter expert on our markets, customers, and competitors
What You’ll Bring
- 7+ years of B2B marketing experience, ideally in SaaS or enterprise software
- Ability to envision and execute an effective marketing strategy
- Demonstrated success managing people, consultants and partnering closely with sales organizations
- Strong writing skills with the ability to communicate cohesive brand stories
- Expertise in product marketing with a proven ability to translate customer and market insights into clear messaging, positioning, and enablement for sales and product launches
- Familiarity and skill in using B2B marketing tools/tech stack to support digital marketing, web content management, PR, market research, events, and creative
- A mission-driven orientation to all you do
- Ability to thrive in a small, fast-paced organization
- Bachelor’s degree or equivalent career experience
It’s Also Nice If You…
- Have at least a passing familiarity with the fertility and/or healthcare industries
- Have successfully worked remotely with distributed teams in the past
What We Offer
- Competitive compensation and equity
- Medical, dental, and vision coverage heavily subsidized by the company
- Open Paid Time Off
- Paid family and medical leave
- Generous paid holidays
- 401(k) retirement savings plan