Demand & ABX (Account Based Marketing), Leader

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: San Francisco Bay Area

Cisco

We are seeking an experienced Marketing leader with a strong background in demand generation and account-based marketing/experiences (ABX) to create and accelerate pipeline for our Collaboration business, with an emphasis on AI.

As a key member of the GTM team, you will work closely with cross-functional peers and will drive immediate impact. This role requires a hands-on marketer who can dive deep into our target markets, craft compelling campaigns, and deliver measurable results in a fast-paced environment and align closely with sales and field marketing to develop multi-channel programs across different buying groups. This role will report to the Director, Global Demand & ABX.

Key Responsibilities:

  • Partner with the field marketing/product events team to implement and execute effective multi-channel demand generation programs that drive qualified leads, deliver measurable results, and align to sales goals
  • Build and execute account-specific marketing strategies to engage decision-makers at key accounts
  • Identify and nurture high-value leads, guiding them through the buyer’s journey to create sales-ready opportunities
  • Implement and optimize pipeline acceleration programs, ensuring alignment with the sales team’s objectives
  • Partner with sales and GTM teams to understand buyer personas, messages, pain points and deliver tailored marketing programs to drive engagement and align on integrated efforts
  • Savvy in utilizing and creating Salesforce and BI reports and dashboards to monitor campaign performance, analyze data, and optimize strategies for improved ROI
  • Plan and execute webinars and events that contribute to lead generation and nurture potential customers through the sales funnel
  • Prepare detailed reports on performance, providing insights and recommendations for continuous improvement and funnel gaps
  • Continuously test and iterate to maximize ROI on all marketing activities

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 12-15 years of experience in marketing, with a focus on ABX, field marketing, or demand generation
  • Proven track record of planning and executing successful webinars and events
  • Excellent communication and collaboration skills
  • Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

  • Experience in a B2B marketing and familiarity with the AI ecosystem
  • Familiarity with marketing automation tools and CRM systems (Salesforce, Eloqua)
  • Creative problem-solving skills and a strategic mindset
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