Moody Bible Institute

Reporting directly to the Chief Marketing and Strategy Officer with day-to-day operational relationship with Moody Global Media (MGM) senior leadership team, the Director of Media Marketing is responsible for leading the development and implementation of marketing strategies and tactics to generate awareness for all MGM ministries including terrestrial radio, digital content such as podcasts and internet stations, as well as specific program support related to fundraising activities.

This role also oversees the successful support of MGM’s local market personnel related to community impact and engagement, as well as national promotional activities related to underwriting, events, etc. The successful candidate will also guide marketing efforts to increase MGM audience and other constituencies for the radio and podcast networks. This role also contributes to efforts to help generate new potential donors for Moody Global Media through on-air and digital promotional campaigns, and partner with other members of the Moody Global Media Leadership Team to ensure alignment and integration of marketing efforts with annual content strategy and programming.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

• Provide oversight of the MGM Marketing team as they execute the marketing and promotional plans for terrestrial radio stations, streaming channels, and digital media content as outlined in the Moody Global Media strategic plan.
• Coach MGM Marketing team members to optimize relationships across the MGM network and increase satisfaction by becoming a value-added partner and trusted advisor of MGM leadership and staff.
• Actively cultivate collaboration between all MGM and MSC teams in the creation and execution of marketing strategies and campaigns related to each area of MGM.
• As a member of the MSC Leadership Team, collaborate closely with other MSC leadership team members to ensure successful outcomes for all MGM marketing initiatives and seamless integration of marketing efforts with the MSC teams, as well as other Moody departments to ensure timely (and on budget) delivery of marketing campaigns and programs.
• Partnering with the marketing communications team at MSC, develop necessary marketing/promotional materials and creative assets to help support programs and events consistent with the strategic plans and goals of MGM, including but not limited to the National Religious Broadcasters annual convention, concerts, Community Impact Director (CID) sponsored local events, and other MGM related activities.
• Collaborate with the Director of Development in the acquisition and cultivation of new potential ministry partners/donors for Moody Global Media within the framework of specific donor programs connected to national radio shows through the implementation of audience engagement programs across multiple channels.
• In partnership with the Center for Business Intelligence, and the MGM Leadership Team, secure industry and audience research and analysis, new product research and other necessary market research in a timely fashion to inform ministry decisions and marketing strategies.
• Monitor and analyze marketing performance metrics, to evaluate campaign effectiveness and ROI
• Ensure consistent adherence to all marketing processes for both MSC and Moody Global Media team members.
• Oversee and manage the MGM Marketing budget.
• Perform other special and related duties as assigned.

Minimum Requirements

• Bachelor’s degree in marketing, communications, business, or related field.
• Ten years of experience in marketing preferably within the media industry or corporate environment leading marketing strategy and team development.
• Proven results in marketing leadership roles within the media industry, with expertise in radio and digital promotions through comprehensive marketing strategies.
• Strong understanding of branding principles, creative services, audience research methodologies, and digital marketing techniques.
• Excellent leadership, management, communication, and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• The ability to work or even thrive in a fast-paced environment, has strong EQ given the matrix nature of the Moody organization, and have deep computer usage skills working with software such as MS Office, project management platform such as Workimajig or Salesforce.
• Commitment to the mission and values of Moody Bible Institute and Moody Global Media.
• Able to work in the US legally without sponsorship.

Preferred Requirements

• MBA or Master’s Degree in Marketing
• Experience in a large, complex media ministry