Senior Manager of Product Marketing

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: Tampa - FL

Fintech

Join the Fintech Product Management Team as a Senior Manager of Product Marketing!

We’re seeking a strategic and results-driven Senior Manager of Product Marketing to lead go-to-market efforts, drive product adoption, and shape messaging that resonates with our target audience. This role will collaborate cross-functionally with product, sales, and customer success teams to position our offerings effectively and fuel growth.

Essential Functions

  • Develop and execute product marketing strategies aligned with business goals
  • Define product positioning, messaging, and value propositions
  • Lead product launches and go-to-market planning
  • Conduct market research and competitive analysis to inform strategy
  • Create sales enablement tools and training materials
  • Collaborate with product management to influence roadmap decisions
  • Analyze campaign performance and optimize based on data insights
  • Mentor team members and foster a collaborative team culture

Qualifications

  • Education: Bachelor’s degree in Marketing, Business, or related field (Preferred)
  • Experience: Minimum of 5-8 years of experience in product marketing, with a strong emphasis on digital marketing preferably in tech or SaaS
  • Skills:
    • Proven track record leading product marketing for a product led growth SaaS software company
    • Demonstrated experience of successful digital marketing campaigns
    • Strong analytical skills and experience with data-driven decision making
    • Excellent communication and leadership skills
    • Proficiency in marketing automation tools and CRM systems
    • Ability to work in a fast-paced, dynamic environment
    • Prior experience in leading teams, people management and process improvement
  • Personal Attributes:
    • Innovative: Ability to think creatively and develop unique marketing strategies.
    • Collaborative: Strong team player with the ability to work effectively with cross-functional teams.
    • Results-Oriented: Focused on achieving measurable outcomes and driving business growth.
    • Customer-Centric: Deep understanding of customer needs and behavior.

Our Benefits

  • Hybrid Work
  • Employer Matched 401K
  • Company Paid Medical Insurance Option for Employee and Dependent Children
  • Company Paid Dental Insurance for Employee
  • Company Paid Vision Insurance for Employee
  • Company Paid Long and Short-Term Disability
  • Company Paid Life and AD&D Insurance
  • 18 Paid Vacation Days a Year
  • Six Paid Holidays
  • Employee Recognition Programs
  • Holiday Bonus
  • Incentive Compensation
  • Community Outreach Opportunities
  • Business Casual Dress Code

About Fintech

Fintech, a pioneering accounts payable (AP) automation solutions provider, has dedicated nearly 35 years to automating invoice processing between retail and hospitality businesses, and their supply chain partners. Backed by leading investors TA Associates and General Atlantic, it stands as a leader in this sector. Its flagship product, PaymentSource®, was first built for the alcohol industry to provide invoice payment automation between alcohol distributors and their customers across all 50 states. Today, it is utilized by over 267,000 businesses nationwide for invoice payment and collection associated with all B2B business transactions. This proven platform automates invoice payment, streamlines payment collection, and facilitates comprehensive data capture for over 1.1 million business relationships. Recognizing operational hurdles, Fintech expanded its payment capabilities to include scan-based trading/consignment selling for its vendors and retailers and built an advanced CRM tool with functionality to fortify vendor, supplier, and distributor field execution, addressing diverse profit center challenges. For more information about Fintech and its range of solutions, please visit www.fintech.com.

Apply Now