Segment Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: United States

Litera

Join Our Team at Litera: Where Legal Technology Meets Excellence

Litera, headquartered in Chicago, IL, is a fast-growing software company and one of the leading legal technology suppliers in the world. Serving more than 90% of the world’s largest law firms, our software is used by hundreds of thousands of lawyers every day. As a company recognized as one of the best places to work, we believe professional development, rewards programs, open communication, and transparent leadership all contribute to a unique and open work environment. Our employees are driven, energetic, passionate, and have the ability to make a direct impact on the future of the company.

Overview: The Segment Marketing Manager will own marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid-market, corporate legal, or government). This role shifts the focus from product-specific promotion to customer-centric engagement, ensuring our messaging, campaigns, and positioning deeply resonate with the unique needs of each segment. The Segment Marketing Manager will work closely with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies for assigned customer segments.
  • Lead customer journey mapping to identify buying processes, decision criteria, and pain points.
  • Create segment-specific messaging, positioning, and thought leadership content.
  • Partner with Product Marketing to align product value propositions with industry relevance.
  • Support Sales with segment-tailored enablement tools (e.g., buyer guides, pitch decks, objection handling).
  • Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline.
  • Build relationships with industry associations, partners, and thought leaders within the segment.
  • Track and report on key metrics including segment pipeline growth, market share, and customer engagement.

Qualifications:

  • 5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries.
  • Strong understanding of customer segmentation, industry trends, and buyer personas.
  • Proven success in developing go-to-market strategies tailored to specific industries or verticals.
  • Excellent storytelling, messaging, and content creation skills.
  • Ability to partner cross-functionally with Product, Sales, and Demand Gen teams.
  • Experience in campaign development, event marketing, and account-based marketing (ABM).
  • Data-driven mindset with the ability to measure and optimize marketing impact.

Why Join Litera?

  • The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment
  • Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact
  • Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together
  • Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
  • Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles

California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington residents is $70,000 to $100,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Litera offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).

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