SEO Specialist

Job Category: SEO Specialist
Job Type: Full Time
Job Location: Atlanta - GA

Rooms To Go

 

The SEO Specialist is responsible for the day-to-day management and execution of search engine optimization (SEO) campaigns for the Rooms To Go eCommerce site and retail stores. As a key component of the digital marketing team, the SEO Specialist will collaborate with web developers, product managers, content strategists, and other teams to develop effective, holistic SEO strategies. This multifaceted role encompasses elements of technical SEO, content marketing, local SEO, digital PR, and user experience optimization. This position is accountable for driving measurable results against established organic search KPIs, including increased rankings, new and returning users, local customer actions, and revenue.

 

This position is located at Atalanta Corporate Office Four days on-site and one day work from home.

 

Essential Duties and Responsibilities:

  • Conduct regular technical SEO audits to identify issues affecting search engine visibility.
  • Conduct keyword research, competitive analyses, and content gap assessments to identify and prioritize organic search opportunities.
  • Optimize website content, metadata, and internal linking structures directly within CMS.
  • Collaborate with content strategists and copywriters to execute data-driven content marketing campaigns across multiple channels, including product and category descriptions, blogs, customer guides, FAQs, off-site content, and more.
  • Collaborate with web developers to implement SEO recommendations, including schema markup, page speed optimizations, and mobile usability recommendations.
  • Execute local search campaigns to improve Map Pack visibility and drive in-store sales.

Employment Standards:                                                            

Knowledge

  • Knowledge of strategic SEO pillars including content strategy, technical SEO, information architecture, local search, backlinking, and analytics.
  • Proficiency in MS office suite and ability to work within PowerPoint and Excel at a competent-to-advanced level. 
  • Familiarity with standard SEO and digital analytics tools, including Google Analytics, Search Console, Google Data Studio, SEMRush, Screaming Frog, Botify, or similar.

Education:

  • Bachelor’s degree in marketing, communications, business, or computer science preferred.

Experience:

  • 2+ years in a hands-on SEO role working within retail, eCommerce, or other B2C environments. Enterprise SEO experience is preferred but not required.

Essential Requirements:

  • Strong understanding of basic technical SEO concepts such as crawling, indexation, Core Web Vitals, HTTP status codes, internal linking, etc.
  • Strong understanding of content marketing principles and on-page best practices. Experience writing and/or reviewing SEO content is strongly preferred.
  • Ability to collaborate with internal teams and vendors to execute local SEO strategies, including Google Business Profile optimization, listing management, and review generation.
  • Excellent verbal and written communication skills with ability to effectively present and educate on core SEO concepts to all levels within the organization.
  • Strong problem-solving and critical thinking skills with ability to be independent and self-motivated.
  • Detail-oriented with a focus on data-driven decision-making.
  • Adaptive and amenable to fast-paced work environments with the ability to think creatively, maintain an open mind, and play an active role in ongoing process development.

Working Conditions:

  • Ability to work extended hours may be required to meet deadlines, handle unusual workloads or to accomplish organizational priorities.
  • Ability to travel.
  • Ability to sit for prolonged periods in one location which may be restricted to the employee’s workstation.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Rooms To Go:

Founded in 1991, Rooms To Go is one of the largest and fastest growing furniture retailers in the US with over 250 stores in ten southern states, eight distribution centers and an e-commerce business. Rooms To Go offers a collaborative work environment within a supportive culture.  

Rooms To Go Benefits: 

  • Medical, dental, and vision insurance 
  • 401(k) with company match 
  • Associate discounts including furniture 
  • Company paid life and disability insurance  
  • Paid time off 
  • Employee Assistance Program 
  • Wellness Programs 
  • And more! 

Rooms To Go is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws 

Applicants must be authorized to work in the U.S.  

 

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