Brand Content Specialist

Job Category: Brand Marketing Content Marketing
Job Type: Full Time
Job Location: Fort Worth - TX

BODYBAR Pilates

Benefits:

  • Paid Holidays
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Flexible schedule
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Parental leave
  • Wellness resources

GENERAL SUMMARY: BODYBAR Pilates is a rapidly growing boutique Pilates franchise delivering high-energy, community-focused reformer Pilates experiences. We are seeking a creative and detail-oriented Brand Content Specialist to support the execution of BODYBAR’s brand content strategy across digital and in-studio platforms. This role will focus on implementing national brand campaigns, coordinating content deployment, supporting franchisees, and ensuring consistent brand representation system-wide. The ideal candidate is skilled at translating brand vision into engaging content, with hands-on expertise in social platforms, digital tools, and storytelling.

Essential Duties & Responsibilities

Platform & Brand Management

  • Maintain BODYBAR’s organic presence across Facebook, Instagram, TikTok, LinkedIn, YouTube, and emerging platforms.
  • Execute the national content calendar in alignment with brand priorities, campaigns, and promotions.
  • Balance daily posting and engagement with long-term campaign execution.
  • Track engagement, growth, and performance across brand and studio pages; compile monthly reports for the Marketing Manager and VP.
  • Audit studio social pages for brand consistency and provide training and support as needed.
  • Identify and nurture influencer and local partnership opportunities to expand brand reach.
  • Engage with BODYBAR’s online community by responding to comments, messages, and reviews in a timely, professional manner.
  • Monitor platform trends and recommend strategies to keep content fresh and effective.
  • Provide timely support during urgent or crisis-related communications.

Franchisee Support

  • Lead social media onboarding for new studios, including page setup, Meta access, and branded templates.
  • Distribute monthly social calendars with customizable assets and scheduling guidance.
  • Maintain an organized, accessible library of content assets and templates.
  • Curate user-generated content to ensure alignment with brand standards.
  • Troubleshoot Meta access or ad account issues and serve as a resource for internal teams and franchisees.
  • Provide training materials and reinforce brand content guidelines across the franchise system.

Content Creation & Storytelling

  • Assist in planning and coordinating quarterly photo/video shoots aligned with campaigns and studio needs.
  • Curate and repurpose testimonials, influencer collaborations, national endorsements, and UGC.
  • Support the creation of platform-specific content that highlights member stories, instructors, and community moments.
  • Produce engaging visuals and copy that reflect BODYBAR’s tone, values, and voice.
  • Collaborate with the VP of Marketing and creative team to ensure alignment with brand strategy and seasonal initiatives.
  • Contribute to evolving BODYBAR’s visual and narrative identity across digital platforms.
  • Translate brand messaging into content strategies that resonate with current and prospective clients.
  • Share insights and trend updates to inform broader content planning.

Innovation & Collaboration

  • Research emerging platforms and trends to support content innovation.
  • Collaborate with PR and paid media partners to align messaging and amplify reach.
  • Support franchise development marketing with compelling content targeting prospective franchisees.
  • Prepare monthly reports summarizing content performance, key insights, and improvement opportunities.
  • Recommend strategies to optimize content effectiveness and social media impact.

Additional Responsibilities

  • Other duties and responsibilities as assigned

Qualifications & Experience

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 2–4 years of experience in content creation and social media management (experience working with franchise or multi-location brands strongly preferred).
  • Proficient with the business use of social media platforms (Meta, TikTok, LinkedIn, YouTube)
  • Experience using tools such as Meta Business Suite, Canva, Asana or Monday.com and social media scheduling platforms.
  • Excellent writing skills, a sharp eye for brand aesthetics and a passion for brand storytelling.
  • Familiarity with UGC, influencer collaboration, and community engagement strategies.
  • Comfortable working in a fast-paced, entrepreneurial environment with cross-functional collaboration.
  • Basic knowledge of performance analytics and ability to translate metrics into content insights.
  • Experience working directly with franchisees or local operators.

SKILLS & COMPETENCIES

  • Strong understanding of social media trends, engagement strategies, and content formats.
  • Creative thinker with excellent attention to detail and brand alignment.
  • Strong organizational and time-management skills, with the ability to manage multiple priorities.
  • Collaborative mindset and willingness to support franchisees and internal teams with content-related needs.
  • Ability to maintain a consistent brand voice across various formats and platforms.
  • Passion for health, fitness, and boutique wellness brands; familiarity with Pilates is a plus.

WORK ENVIRONMENT

  • Hybrid work structure, requiring a minimum of 2 days per week at BODYBAR headquarters in Fort Worth
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