CyberArk

CyberArk is looking for a Senior Product Marketing Manager for Competitive Programs. In this role, you will equip the CyberArk go-to-market teams with the strategic competitive resources and programs they need to drive demand, sales, growth, and retention. You will activate competitive intelligence insights and practice strategic thinking in order to identify programs that will help the sales and marketing teams long-term.

The ideal candidate will have strong written and verbal communication skills, organization and time management skills, interpersonal skills, and the ability to prioritize tasks to meet tight deadlines, as well as the ability to understand how people receive information in order to make it palpable and actionable.

If you have a passion for understanding competitor strategies, creating compelling messages and driving competitive takeout success, we want to hear from you.

What you will do:

Competitive Analysis:

• Work with the in-house product managment team to understand our product capabilities place within the marketplace.
• Track and monitor market announcements, strategic launches, and market trends.
• Provide timely insights and recommendations to internal teams based on market findings.
• Stay up-to-date with industry trends, customer preferences, and market dynamics.
• Activate market knowledge by using insights to inform the creation of programs to win share.
  
  

Positioning and Messaging:

• Develop and refine positioning and messaging based on market and competitive insights.
• Ensure our messaging effectively highlights our unique differentiators in the market.
  
  

Competitive Programs:

• Working with our marketing and sales team, create competitive programs to drive demand and enable us to take market share
• Working with the competitive product team to provide go to market teams with competitive battle cards, collateral, and training materials.
• Equip sales with the knowledge and tools to address competitive objections
  
  

What you need to succeed:

• Bachelor’s degree in marketing, business, or a related field
• Proven experience in product marketing, with a focus on competitive intelligence.
• Strong analytical skills with the ability to extract actionable insights from complex data.
• Excellent written and verbal communication skills.
• Familiarity with competitive research techniques and tools.
• Ability to collaborate effectively with cross-functional teams.
• Strong project management skills and attention to detail.
• Self-motivated and able to work independently
• Some experience and knowledge of Identity Security and/or security solutions is highly desired