Manager, Product Marketing – Research

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: Bentonville - AR

Walmart

About New Propositions at Walmart 

Innovation, curiosity, and learning are at the core of everything we do at Walmart, driving our commitment to serving our customers. By joining the New Propositions team within Enterprise Marketing, you’ll play a key role in informing user perspectives and scaling new initiatives in Augmented Reality, Generative AI (including Sparky), and home delivery. Our goal is to fuel Walmart’s core business, create new value propositions for our customers, and unlock differentiated experiences for Walmart customers that will enhance and redefine their relationship with retail.  

We are building a hard-working team that is passionate about delighting customers, changing the retail landscape, and driving technical innovation. We are looking for entrepreneurial, collaborative, and forward-thinking teammates to join us in our mission. 

About the role 

As a Manager in Product Research, you will support research across different customer areas to help inform marketing, product, and strategy on customer-centric initiatives. You will use your knowledge of facilitation and stakeholder management to collaborate with partners, facilitate and guide strategy conversations, embed customer-centric approaches into both current and future efforts while conducting both generative and evaluative research efforts. You will use your great strengths in storytelling to share your research point of view in a compelling, convincing manner to the broader team. You will work with partners to determine a shared plan forward to addresses research goals and questions across complex business areas.

As a Manager on the New Propositions team, you represent the core needs of our customers to help our partners understand customer motivations, pain points, and mental models.  These insights will directly inform emerging products and experiences such as GenAI and Extended Reality. You will oversee research and collaborate with partners to inform product strategy and research methodology to inform our omni-channel customer experiences. 

You’ll sweep us off our feet if you have… 

  • A servant leader mentality 

  • A demonstrated track record of elevating design research, working cross-functionally, and thinking strategically to inform research for complex product areas. 

  • A hunger to understand and help others understand how to apply research in AI and other emerging technology spaces

  • A maker mindset. You have an extensive research toolkit of generative and evaluative research methods and know how to apply them in a fast-moving organization. You guide your team on how to best address research goals and questions, so your partners don’t have to. 

  • A history of finding balance and compromise with rigorous research and research that aligns with team timeline needs.

  • The ability to translate research findings into product priorities and strategic narratives, new business opportunities, within and across different projects. 

  • Experience facilitating Design Thinking / Lean methods in cross-functional teams. 

  • Comfort with ambiguity and ability to motivate teams and partners. 

  • Find joy in leading by doing. You inspire, coach, and contribute to our team culture. 

You’ll make an impact by: 

  • Crafting a strategic research roadmap that pulls from a broad toolkit of in-person and remote research methods including interviews, un-moderated studies, field studies, participatory design, co-creation, diary studies, surveys, and usability testing. 

  • Guiding research at multiple altitudes of data

  • Using varied approaches including qualitative, quantitative, generative and evaluative research methodologies

  • Solving complex problems with curiosity and openness. 

  • Proactively soliciting and leveraging competitive research, data, and analytics to inform design and business strategy. 

  • Thinking holistically through the entire ecosystem of end users and competitors. 

  • Switching gears from deep design thinking to rapid-fire execution. 

  • Having exceptional communication & presentation skills, both written and verbal. 

Minimum Qualifications

  • Bachelor’s degree in business administration, marketing, or related field; OR 4 years’ experience in business administration, marketing, or related field.

  • 4+ years experience in user research, business marketing, or related field.

Preferred Qualifications

  • 6+ years experience in user research.

  • Experience with psychology, sociology, anthropology, cognitive science, design.

  • Experience with artificial intelligence, computer science, or human-computer interaction.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $80,000.00-$155,000.00

‎ Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include – Stock

Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field. Option 2: 4 years’ experience in Marketing, Business Administration, or related finance.

702 Sw 8Th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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