Integrated Brand Marketing Specialist

Job Category: Brand Marketing
Job Type: Full Time
Job Location: New York - NY

Fanatics

Support the planning, coordination, and execution tracking of Fanatics Casino’s integrated brand and hero acquisition campaigns. This role ensures campaign documentation, asset organization, and cross-team communication run smoothly.

Key Responsibilities

  • Assist in maintaining the Casino campaign calendar, ensuring updates are accurate and accessible to all stakeholders.
  • Help prepare campaign briefs, collating input from cross-functional partners and ensuring alignment with brand positioning and business objectives.
  • Coordinate with media, creative, and CRM teams to track asset delivery timelines and requirements.
  • Support reporting efforts by gathering performance data and summarizing campaign outcomes for internal distribution.
  • Document and share campaign learnings, helping to improve future planning and collaboration.
  • Maintain organized records of campaign assets, approvals, and project status.
  • Provide administrative and logistical support for campaign-related meetings, including agenda creation and note-taking.
  • Assist with integration of product launches and FanCash initiatives into broader campaign plans under the guidance of the Director.

Skills & Experience

Required Skills:

  • Campaign Coordination & Calendar Management Proficient in planning, tracking, and managing campaign timelines, with experience maintaining an accessible campaign calendar across stakeholders.
  • Cross-Functional Collaboration Demonstrated ability to consolidate inputs from multiple teams—such as Brand Strategy, Product Marketing, media, creative, and CRM—ensuring alignment with brand positioning and business goals.
  • Asset Tracking & Project Documentation Strong organizational skills to manage campaign asset inventories, approval workflows, timelines, and historical documentation of campaign learnings and performance summaries.
  • Reporting & Insights Gathering Experience collecting performance data, synthesizing findings into clear summaries, and communicating outcomes to internal teams for improved future execution.

Nice-to-Have / Preferred Experience

  • Familiarity with brand marketing in regulated sectors (e.g., gaming or iGaming), ensuring compliance within integrated campaigns.
  • Hands-on experience with campaign management tools (e.g., Asana, Trello, JIRA) or shared documentation platforms (e.g., Confluence, Google Drive, SharePoint).
  • Experience supporting omnichannel campaigns—working across digital, social, email/CRM, and product integration touchpoints.

The base salary range for this role is $78,000 per year – $95,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.

In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like Wellhub, Pet Insurance, Family Care Benefits,, and more. We’ll also give you $700 USD (or local equivalent) to set up your home office!