Wabash

As a Product Marketing Manager at Wabash, you will be a key driver of revenue growth and commercial alignment by shaping how our Transportation Solutions and Recurring Revenue products are positioned, promoted, and sold. This high-impact role is responsible for developing strategic marketing programs and content that communicate the differentiated value of Wabash-branded products to the market—empowering sales teams, supporting strategic customer engagement, and driving business results across our channel network.

You will work cross-functionally with Product Management, Sales, and Marketing to translate product features into compelling customer-centric messaging and tools. Your work will directly influence our ability to grow, defend, and capture key accounts and how Wabash branded products are positioned in the marketplace.

Your Responsibilities

• Drive Strategic Alignment:Partner closely with Sales and Product Management to ensure marketing efforts align with commercial priorities and revenue objectives.
• Account-Based Marketing Execution:Develop and implement targeted Account-Based Marketing (ABM) strategies to support capture, growth, and retention of high-value accounts.
• Value Proposition Development:Define and refine unique value propositions (UVPs) for all Wabash Transportation Solutions and Recurring Revenue offerings through deep market and customer insight.
• Content Creation & Messaging:Translate UVPs into high-impact messaging frameworks, marketing assets, and sales tools tailored to key audiences and verticals.
• Sales Enablement: Build and maintain a comprehensive library of sales enablement tools, including training decks, product videos, battle cards, and competitive comparisons—to empower our sales and dealer channels.
• Go-to-Market Support: Lead content development for product and service launches, ensuring timely alignment with commercial goals and clear communication of value.
• Cross-Functional Collaboration: Work with internal marketing and creative teams to ensure all content reflects brand standards and delivers a consistent, differentiated market presence.
• Customer Insight & Market Intelligence: Leverage customer feedback, competitive intelligence, and sales input to continuously refine messaging, positioning, and go-to-market strategy

Let’s Talk About Your Qualifications:

• 5+ years of experience in B2B product marketing, traditional marketing, content creation or promotion; preferably in manufacturing, transportation, or industrial sectors.
• Bachelor’s degree in marketing (preferred) or other is required.
• Strong understanding of value proposition development and content strategy.
• Excellent collaboration and communication skills with a track record of working cross-functionally.
• Experience creating a wide range of marketing and sales effectiveness tools (e.g., decks, one-pagers, videos, product sheets, competitive comparisons).
• Ability to distill technical product details into customer-focused messaging.
• Strong project management and organizational skills