Senior Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Omaha - NE

Nebraska Methodist Health System

Why work for Nebraska Methodist Health System?

At Nebraska Methodist Health System, we focus on providing exceptional care to the communities we serve and people we employ. We call it The Meaning of Care – a culture that has and will continue to set us apart. It’s helping families grow by making each delivery special, conveying a difficult diagnosis with a compassionate touch, going above and beyond for a patient’s needs, or giving a high five when a patient beats a disease or conquers a personal health challenge. We offer competitive pay, excellent benefits and a great work environment where all employees are valued! Most importantly, our employees are part of a team that makes a real difference in the communities we live and work in.

Job Summary

Location: Methodist Corporate Office

Address: 825 S 169th St. – Omaha, NE

Work Schedule: Mon – Fri, 8:00am to 4:30pm

The Senior Marketing Manager is responsible for various areas of oversight as defined in the Essential Functions below. This position is assigned to anchor service lines, as well as identified non-anchor service areas and a hospital or clinic affiliate. The Senior Marketing Manager is accountable for developing a knowledge of assigned service lines and affiliate to serve as a subject matter expert, creating marketing strategies and deploying tactics designed to drive growth in alignment with strategic planning initiatives and goals. This position will work collaboratively with internal and external partners and colleagues on a variety of projects and will serve as the project manager for the larger Marketing team to ensure annual priorities are being maximized for awareness and growth potential. This position reports to the Marketing Director.

cover letter preferred upon application

Responsibilities

Essential Functions

  • Manages a broad range of marketing responsibilities that are aligned with the strategically identified anchor service line and affiliate annual priorities, including:
  • Ensures the successful coordination of the annual planning session for each designated anchor service line/affiliate
  • Identifies service line strategy team members and holds regular meetings with the identified group to monitor and discuss identified priorities.
  • Drafts marketing plans specific to the annual priorities and that are inclusive of all considerable in-scope tactics
  • Manages the deployment of anchor service line and affiliate campaigns throughout the various markets and across various channels, including video (OLV and broadcast), OOH, print, radio (streaming and traditional), direct marketing and collateral (consumer and provider) development
  • Provides support for patient-facing brochures, flyers, etc., promoting services to potential patients.
  • Monitors spending for assigned campaigns against overall marketing budget.
  • Provides regular project and campaign updates to marketing team leadership
  • Provides marketing oversight and responsibility of assigned non-anchor service lines
  • Maintains a high level of awareness of the service offerings, including the programs, providers and technology
  • Assists with patient-facing promotional materials
  • Project Management
  • Serves as a project manager within the Marketing team by coordinating efforts with the content and creative design teams. This includes drafting creative briefs, setting and monitoring timelines, reviewing creative outputs and managing client reviews.
  • Review all deliverables to ensure that all identified tactics within written plans are deployed within budget and the identified time frame and are consistent in overall focus and messaging to the Methodist brand and objectives of the campaign.
  • Assists in the management of the annual marketing budget
  • Works closely with internal and agency partners in the development and management of campaign budgets for key areas of oversight to ensure appropriate utilization and maximization of budgetary resources
  • Works with the Marketing Specialist to ensure invoices are processed in a timely manner and to the correct department, charge code and affiliate to ensure accuracy in the overall marketing budget.
  • Campaign monitoring and metrics
  • Identifies and monitors marketing performance metrics and makes data-driven decisions to maximize efforts
  • Develops regular reports and presentations that include campaign creative overviews and metrics associated with current and recently completed marketing initiatives. Presents reporting to appropriate service line and affiliate client contacts.
  • Customer Relationship Management (CRM)
  • Establishes proficiency in the healthcare CRM (Customer Relationship Management) software.
  • Identifies and manages targeted direct-to-consumer campaigns, including both direct mail and email, that align with overall brand and/or assigned service line or affiliate priorities.
  • Monitors CRM campaigns as they evolve and make shifts based on performance
  • Relationships
  • Establishes collaborative relationships and meets regularly with assigned service line and clinic team members to ensure open communication, information sharing and meaningful collaboration
  • Regularly meets with affiliate senior leadership to establish trust as the subject matter experts and ensure leaders are kept informed of active and upcoming marketing campaigns and efforts within their assigned affiliates and areas of oversight.
  • Collaborates regularly with agency partner regarding service line marketing efforts, including both creative and media strategy and placement
  • Maintains collaborative relationships with marketing team members in alignment with the marketing team charter.
  • Community Events and Sponsorships
  • Review and vet community sponsorship opportunities to ensure efforts support overall brand, service line or affiliate strategic goals.
  • Coordinate on-site presence as appropriate. This may include coordinating a booth or physical on-site presence, t-shirts, printed materials, branded giveaway items and overall brand presence. Work with creative team to identify and create necessary assets.
  • Assist on-site with community events as needed. This may include time outside of regular work hours.
  • Communications and Public Relations
  • Assist with the coordination and deployment of affiliate-based newsletter or email communications as needed.
  • Work with external communications manager and director of public relations to identify and bring to life potential media or public relations opportunities in support of brand, affiliate or service line strategic priorities
  • Support affiliate social media needs as appropriate and identify potential social media opportunities in alignment with brand, affiliate or service line strategic priorities.

Schedule

Mon – Fri, 8:00am to 4:30pm

Job Description

Job Requirements

Education

  • Bachelor’s degree in Marketing, Communications or related field. Minimum of 3 years of experience in marketing and/or communications roles, preferably within the health care industry

Experience

  • Proven track record of success in developing and implementing strategic marketing and communications plans

Skills/Knowledge/Abilities

  • Strong understanding of Marketing and Communications principles and general comprehension of healthcare
  • Knowledge of project management methods and practices
  • High degree of strategic thinking and attention to details
  • Self-motivated, team player
  • Able to organize and efficiently perform multiple tasks and adapt to changing priorities
  • Utilizes critical thinking skills to analyze situations before identifying solutions and potential process improvements
  • Strong people skills with a natural ability to work in a collaborative team environment
  • Excellent interpersonal and customer services skills necessary to provide service excellence through verbal and written communication

Physical Requirements

Weight Demands

  • Light Work – Exerting up to 20 pounds of force.

Physical Activity

  • Occasionally Performed (1%-33%):
    • Balancing
    • Climbing
    • Carrying
    • Crawling
    • Crouching
    • Distinguish colors
    • Kneeling
    • Lifting
    • Pulling/Pushing
    • Reaching
    • Standing
    • Stooping/bending
    • Twisting
    • Walking
  • Frequently Performed (34%-66%):
    • Hearing
    • Repetitive Motions
    • Seeing/Visual
    • Speaking/talking
  • Constantly Performed (67%-100%):
    • Fingering/Touching
    • Grasping
    • Keyboarding/typing
    • Sitting

Job Hazards

  • Not Related:
    • Biological agents (primary air born and blood born viruses) (Jobs with Patient contact) (BBF)
    • Physical hazards (noise, temperature, lighting, wet floors, outdoors, sharps) (more than ordinary office environment)
    • Equipment/Machinery/Tools
    • Explosives (pressurized gas)
    • Electrical Shock/Static
    • Radiation Alpha, Beta and Gamma (particles such as X-ray, Cat Scan, Gamma Knife, etc)
    • Radiation Non-Ionizing (Ultraviolet, visible light, infrared and microwaves that causes injuries to tissue or thermal or photochemical means)
  • Rare (1-33%):
    • Chemical agents (Toxic, Corrosive, Flammable, Latex)
    • Mechanical moving parts/vibrations
  • Note: Safety Officer can assist with identification of job hazards
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