Brother

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.

Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Role at a Glance

The Manager, Public Relations & Ambassador Marketing oversees the Public Relations and Ambassador Marketing functions, including their execution across various brand channels such as social, paid, and others for Brother and its subsidiaries. The role manages communication activities, demonstrates strategic thinking, leadership, and creative storytelling in their management approach. In addition, this role oversees the development, implementation, and reporting of strategic and tactical B2C and B2B Public Relations and Ambassador-related programs. Efficient and effective management of their associated budgets are essential to the function. The Manager drives planning efforts with alignment from key stakeholders in business and marketing/media to implement and measure programs. Lastly, the role partners with teams and agencies to achieve business objectives and strategic initiatives for Brother and all its business units and subsidiaries.

Key Duties & Responsibilities

Public Relations (PR) /Strategy Development & Execution

• Develop, lead, and continuously refine an integrated PR strategy that aligns with Brother’s overarching business goals, brand positioning, and marketing priorities
• Create and own a comprehensive PR playbook outlining processes, media engagement protocols, messaging templates, and best practices for consistent execution across all business units
• Lead proactive storytelling efforts that highlight Brother’s innovation, leadership, and unique value propositions in priority verticals, ensuring a steady pipeline of thought leadership and brand-building stories
• Partner with cross-functional leaders and BU teams to identify newsworthy opportunities, product innovations, partnerships, and initiatives that will resonate with media and target audiences
• Ensure all PR content, from press releases to executive commentary, is aligned with brand tone, voice, and messaging standards

Media Relations & Outreach

• Partner closely with and manage our PR agency to build, strengthen, and maintain deep relationships with top-tier national, trade, and local journalists, editors, bloggers, and industry influencers
• Collaborate with the agency to develop tailored media pitches and creative story angles designed to secure high-quality, high-impact coverage in relevant outlets
• Coordinate with the agency to plan and manage media briefings, interviews, desk-side meetings, and press events that maximize media engagement and elevate Brother’s brand visibility
• Oversee and manage the product review program with media, ensuring strategic seeding of products, timely follow-ups, and optimal coverage results
• Monitor the media landscape daily, in partnership with the agency, for opportunities to proactively position Brother within trending stories, industry developments, and relevant news cycles

Product & Campaign Launches

• Lead the PR strategy and execution for major product and service launches, including campaign planning, press release development, media pitching, and securing media coverage
• Collaborate with marketing, social media, and paid media teams to ensure PR activity is integrated into broader campaign strategies, amplifying reach and impact
• Identify and leverage strategic partnerships, events, and speaking opportunities to enhance launch visibility and position Brother as an innovator in the space

Crisis Communications & Reputation Management

• Develop and maintain a crisis communications framework with key stakeholders, including escalation protocols, holding statements, and response templates
• Serve as a primary PR lead during crisis situations, providing timely, accurate, and brand-protective responses to media and stakeholders
• Counsel executives and internal stakeholders on issues that could impact brand reputation, ensuring a unified and strategic approach to sensitive matters

PR Measurement & Insights

• Define and track meaningful KPIs that go beyond impressions, focusing on metrics such as message pull-through, sentiment, share of voice, audience engagement, and referral traffic
• Deliver regular PR performance reports with actionable insights to refine strategies, improve results, and inform leadership decision-making
• Conduct competitive benchmarking to evaluate Brother’s PR performance relative to key competitors and industry leaders

Key Experience & Qualifications

Education

• Bachelor’s Degree (or equivalent experience) in Business, Marketing, Journalism, Communications, PR, or related field
• Master’s Degree in Business, Marketing, Journalism, Communications, PR, or similar field – Preferred

Experience

• 7+ years of experience in a combination of relevant experience spanning the following areas: managing public relations activities and strategy/implementation in a corporate or agency organization; and experience managing agencies, a budget, and a diverse product portfolio

Software/Technical Skills

• Strong knowledge of traditional PC and Apple business and creative software suites
• Knowledge of Media Tracking Platforms like: Cision, Hubspot or Meltwater – Preferred

Other Skills, Knowledge, & Abilities

• Strong knowledge of public relations and influencer marketing best practices, strategies, and tactics
• Strong knowledge of social media channels, including but not limited to: Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.
• Strong communication skills (verbal, written, interpersonal)
• Collaboration skills, with the ability to work in a wide variety of stakeholders to achieve organizational goals
• Attention to detail and follow-up ability
• Knowledge of Digital PR Tools Prowly, Muck Rack, Prezly or Critical Mention – Preferred
• Knowledge of the office equipment B2C / B2B markets – Preferred

Compensation & Schedule For This Role

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.

Base Salary

• The targeted base salary range for this position is $105,000 – $125,000 per year.
• Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

• This position is eligible for a 15% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
• Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.

Benefits

• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401(k), tuition reimbursement, and paid time off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/

Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits

Our Mission, Vision, & Culture

Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers – accountability, authenticity, boldness, and excellence – to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture

About Where We Work

Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet – equivalent to 26 football fields – and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.