Director, Onboarding Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: US - Remote

Humana

Humana’s Marketing organization is seeking an experience marketing leader to join the team as the Director of Engagement Marketing (Onboarding Marketing). This role is pivotal in accelerating member time-to-value and increasing retention, satisfaction, and outcomes. You’ll lead a skilled team of marketers and specialists, manage a performance-focused marketing budget, and influence senior stakeholders to align onboarding with enterprise goals.

As the Director, Onboarding Marketing, you will develop and influence the application of member-centric strategies to accelerate business goal achievement as well as plan and recommend engagement strategies to members based on detailed quantitative analyses of consumer databases and external data sources to develop data driven insights into members, their behaviors, buying preferences, and patterns.

You will provide thought and change partners to lead line of business and cohort transformations, and engagement improvement that puts the needs of the member at the center of all business functions, coordinated and pervasive throughout the enterprise.

Additionally, you will find the intersection points between the members and the plans, in order to optimize and maximize efforts that generate value for both the member and Humana. Decisions are typically related to the implementation of new/updated programs or large-scale projects for the function and supporting technical/operational procedures and processes, and implements strategic plans, drives goals and objectives, and improves performance.

Key Role Functions

  • Architect a best-in-class, multi-channel onboarding experience (email, mail, SMS, app, web, call center, IVR) tailored to member needs and Next Best Action (NBA) strategy
  • Lead and mentor a direct team of marketing professionals; oversee onboarding-related marketing budget and resourcing
  • Collaborate with product, data science, and channel owners to embed journey logic and personalization rules that drive measurable action
  • Define NBA logic for content, timing, and channel orchestration to deliver personalized journeys at scale
  • Track and optimize journey performance, using data to run experiments, improve KPIs, and guide roadmap iteration
  • Champion the voice of the customer — integrating qualitative feedback and behavioral signals into continuous onboarding improvements
  • Influence executive stakeholders to secure alignment, share results, and shape the future-state experience vision

Required Qualifications

Use your skills to make an impact

  • Bachelor’s degree or equivalent related work experience
  • 8+ years of B2C omni-channel marketing experience, with deep expertise in lifecycle and journey-based marketing
  • 5+ years of people leadership experience, including leading and developing high-performing teams
  • Hands-on experience with marketing automation platforms (e.g., Adobe Experience Platform, Adobe Journey Optimizer)
  • Experience working in an agile operating model/environment
  • Proven success managing matrixed teams and driving measurable engagement and retention outcomes
  • Experience using analytics and data science to translate insights into performance marketing tactics
  • Strong cross-functional leadership and stakeholder management

Preferred Qualifications

  • MBA
  • Experience in regulated industries (e.g., healthcare, insurance, financial services)
  • Familiarity with NBA engines, CDPs, and real-time decisioning platforms (e.g., Pega, Adobe)
  • Exposure to product marketing, agent enablement, or channel mix optimization
  • Experience launching or scaling agile pods or cross-functional squads

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
  • Satellite, cellular and microwave connection can be used only if approved by leadership
  • Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
  • Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
  • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Benefits

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

  • Health benefits effective day 1
  • Paid time off, holidays, volunteer time and jury duty pay
  • Recognition pay
  • 401(k) retirement savings plan with employer match
  • Tuition assistance
  • Scholarships for eligible dependents
  • Parental and caregiver leave
  • Employee charity matching program
  • Network Resource Groups (NRGs)
  • Career development opportunities

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$168,000 – $231,000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

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